Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs

 - Sep 16, 2014
References: hongkiat &
The 'SUE BEE HONEY' jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about every kind of honey packaging that's out there, but this design manages to integrate both in a way that is charming and new.

The sweet spreads are packaged in clear jars that are topped with wooden lids, bringing warmth and tactility to the packaging. Since the spreads are contained in clear glass jars, this gives the opportunity to show off the sumptuous colors of other products like maple syrup and agave, which look quite a bit different from the golden SUE BEE honey.