Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inedible
Vegan
The natural food movement extends beyond food and into lifestyle.
3.3
Trend score
Trend
What is the Inedible Vegan trend?
Inedible Vegan: Those who follow a vegan diet will profess that it is a lifestyle, not just a way of eating. Recently, this statement is taken in a more literal direction as consumers seek vegan, vegetarian and natural products for various facets of life. This speaks to the magnitude of the naturalist movement, proving that it is here to stay.
Trend themes
Themes within the Inedible Vegan trend
Three behaviours holding the trend together01
Naturalist Movement
There is a growing consumer demand for vegan, vegetarian, and natural products for various facets of life beyond just food, representing the magnitude of the naturalist movement that is here to stay.
02
Chemical-Free Cosmetics
Consumers are becoming increasingly aware of the chemicals and unsafe additives used in skincare and beauty products, therefore creating opportunities for handmade, organic, and toxin-free cosmetics like The Detox Market and Nahla Beauty.
03
Vegan Fashion
The popularity and demand for ethical and animal-friendly clothing options have paved the way for vegan fashion brands, such as American Apparel and The Good Guys Don't Wear Leather, offering a range of clothes and footwear without animal by-products.
Industry implications
What the Inedible Vegan trend means for industry
Where the trend changes the playbookFor
Beauty & Skincare
The health and wellness trend has led to a surge in demand for natural, organic, and chemical-free cosmetics and skincare products, providing a great opportunity for handmade and artisan beauty brands like Blissoma and The Detox Market.
For
Fashion & Apparel
Consumers are becoming more conscious of the environmental impact and ethical considerations in the fashion industry, leading to the rise of eco-friendly and vegan clothing options like the ones offered by American Apparel and The Good Guys Don't Wear Leather.
For
Subscription Boxes
The subscription box model has been successful in delivering a curated selection of vegan and cruelty-free beauty products like those offered by Vegan Cuts, making it a great gifting option and a lucrative industry in itself.
Trend signals
Trend signals for Inedible Vegan
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Inedible Vegan trend
7 featured examples from Feb 19, 2013 to Sep 16, 2014CategoryFashion
Vegan Footwear Lookbooks
The Good Guys Don't Wear Leather Advertisements Are Animal-Free
The fashion industry can explore new materials and production methods to cater to the vegan fashion market.
CategoryEco
Organic Aloe Cosmetics
This Luxe Hand Cream is Part of the Artisan Barr & Co. Range
As consumers become more conscious of what they put on their skin, the organic beauty industry is poised for growth and disruptive innovation in production processes and packaging.
CategoryFashion
Slinky Cruelty-Free Clothes
American Apparel's Vegan Leather Clothes Are Chic and Animal-Friendly
The fashion industry has an opportunity to embrace cruelty-free fashion and cater to the ethical consumer market.
CategoryLifestyle
Vegetarian Skincare Products
The Blissoma Line Takes Natural Skincare to a Whole New Level
The cosmetics industry can explore and adopt natural and vegetarian skincare formulations to cater to the growing demand.
CategorySocial Good
Luxury Organic Beauty Markets
The Detox Market Carries a Wide Range of Vegan & Toxin-Free Products
Opportunity for disruptive innovation in the beauty and skincare industry by developing new organic products and promoting toxin-free alternatives.
CategoryFashion
Vegan Beauty Subscription Boxes
These Boxes of Vegan Beauty Products Make Great Gifts for Vegans
Opportunity for beauty companies to cater specifically to the growing vegan and cruelty-free market segment by offering a wide range of plant-based products.
CategoryLifestyle
Handmade Vegan Skincare
Nahla Beauty Offers Healthier Products for Everyday Beauty Routines
There is potential for the beauty and personal care industry to pivot towards more eco-conscious, organic and vegan products in response to growing consumer demand.
