Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Eco
Escapism
Catering to travelers bored with manufactured experiences, brands head outdoors.
5.2
Trend score
Trend
What is the Eco Escapism trend?
Eco Escapism: Vacationing usually consists of relaxation and sightseeing, but modern attractions are pushing tourists outside the walls of museums and hotels to experience surrounding natural beauty in an effort to satisfy a desire for full sensory stimulation. Particularly applicable to Boomers that have a certain wanderlust for adventure, the incorporation of eco elements and arboreal design enhances the overall level of escapism for travelers that are looking beyond just novel pastimes like dining and spas to the memories or revelations that could be made in a more Qi-focused setting.
Trend themes
Themes within the Eco Escapism trend
Three behaviours holding the trend together01
Eco Escapism
Travelers seek eco elements and arboreal design to enhance overall level of escapism.
02
Blurring Boundaries
Architecture and design projects push the threshold and blur boundaries between inside/outside and closed/public collection.
03
Nature-based Retreats
Remote, rustic, and eco-friendly cabins or hotels provide an immersive natural experience for those seeking to get away from the urban jungle.
Industry implications
What the Eco Escapism trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
Incorporating eco elements and arboreal design in travel accommodations to enhance overall level of escapism.
For
Architecture and Design
Blurring boundaries of designed spaces to create unique immersive experiences for visitors.
For
Agriculture and Sustainability
Creating educational tours and opportunities to encourage people to implement sustainable and perma-farming practices.
Trend signals
Trend signals for Eco Escapism
Trend score 5.2 out of 10, from popularity 82%, activity 67%, freshness 8%.
Popularity82%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Eco Escapism trend
9 featured examples from Jun 28, 2013 to Dec 24, 2014CategoryEco
Tranquil Eco Spa Hotels
The Hotel Endémico is All About Relaxing and Romance
The hospitality industry can explore sustainable and eco-friendly practices to appeal to environmentally conscious travelers.
CategoryWorld
Secluded Nature Cabins
The Juvet Landscape Hotel Offers a Natural Getaway
Disruptive innovation opportunity: Incorporate biophilic design principles and sustainable practices into the hospitality industry to cater to the growing demand for nature-centri…
CategoryEco
Moss Hut Hotels
The Kolarbyn Eco-lodge in Sweden is Based on Shelters from Centuries Ago
Hospitality companies can explore the opportunity to create eco-friendly accommodation options that prioritize authenticity and sustainability.
CategoryEco
Meandering Ribbon Pathways
Turenscape's Unique Garden Design Leads People Through It Seamlessly
Disruptive innovation opportunities in creating unique, multi-functional structures for different settings.
CategoryWorld
Crafty Camouflage Cabins
Antoine by Bureau A is an Alpine Cabin Cleverly Disguised as a Boulder
The architecture and design industry can leverage the crafty camouflage cabins trend to develop innovative and sustainable structures that harmonize with the environment.
CategoryEco
Sustainable Farming Tours
Ontario's HOPE Tour Highlights Perma-Farming Tips
Opportunities to implement permaculture and sustainable farming practices in organic farming operations.
CategoryArt & Design
Red Treehouse Accommodations
The Treehotel by Sandellsandberg Has a Fairy Tale Feel
The hospitality industry can benefit from eco-architecture and unique design to attract guests seeking sustainable and immersive experiences.
CategoryArt & Design
Exposed Gallery Extensions
The Out-Door-Cinema Invites Exhibition Visitors to Tune in From Outside
Opportunity to create innovative exhibition designs that blend indoor and outdoor spaces, making art accessible to wider audiences and engaging them in new ways
CategoryWorld
Iconic English Swimming Holes
Studio Octopi Designs Public Pools in the River Thames
Opportunity for architects and designers to create unique and sustainable public pool designs for rivers and other bodies of water.
