Iconic English Swimming Holes

Studio Octopi Designs Public Pools in the River Thames

If Studio Octopi gets its way, then Londoners will be swimming in the River Thames in 20 years time. The London-based architecture studio has developed the pools in response to the proposed Super Sewer. The Super Sewer was created by Thames Water and would reportedly be able to clean the river of 96 percent of its sewage if the company gets permission to move forward with the project.

If permission to construct the Super Sewer is granted, then it could be up and running by 2023. Studio Octopi's plan is to install two swimming pools in the Thames that are refilled by the river and surrounded by natural vegetation. Studio Octopi hopes its pools will bring Londoners together as well as encourage people to get active and become interested in the River's plants.

Swimming in the River Thames
Opportunity to create innovative designs for public swimming pools in rivers, utilizing natural resources and vegetation.
Super Sewer Project
Opportunity to develop technologies and solutions for cleaning up polluted rivers and bodies of water.
Community Engagement Through Public Pools
Opportunity to use public pools as a tool for community building and promoting active lifestyles.

Where This Applies

Architecture and Design
Opportunity for architects and designers to create unique and sustainable public pool designs for rivers and other bodies of water.
Environmental Technology
Opportunity for companies to develop and implement technologies for cleaning up polluted rivers and improving water quality.
Health and Wellness
Opportunity for fitness and wellness industries to promote and encourage active lifestyles through the development of public pools that foster community engagement.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 9%
Freshness 8%