Category
Lifestyle
Assisted Choices
Trend cluster
Category
Marketing
Morality
Family-centric advertising caters to consumers looking for sincerity.
2.9
Trend score
Trend
What is the Marketing Morality trend?
Marketing Morality: With big name brands often going to extreme lengths to create outrageously outside-the-box concepts, viewers are often left feeling detached and emotionally disconnected from the product. Advertisements that feature family values and sibling references provide sentimental qualities that viewers can easily relate to, combining relatable social situations with the growing need for more genuine marketing tactics.
Trend themes
Themes within the Marketing Morality trend
Three behaviours holding the trend together01
Authenticity Marketing
Marketing experts are creating ads that emphasize family values and emotional connections to consumers in order to create more meaningful advertising experiences.
02
Experiential Advertising
Brands are creating elaborate publicity stunts that make genuine and long-lasting relationships with consumers, providing unexpected experiences that connect consumers to a brand's message.
03
Emotional Storytelling
Brands are emphasizing emotional connections to family and furniture to promote brand loyalty in a new, more heartfelt way.
Industry implications
What the Marketing Morality trend means for industry
Where the trend changes the playbookFor
Marketing
In recent years, marketing trends have been shifting away from traditional advertising and focusing on creating genuine and authentic connections with consumers.
For
Retail
Brands that sell home goods are emphasizing the role their products play in bringing families together and creating meaningful experiences at home.
For
Hospitality
Hotels, resorts and other hospitality providers are emphasizing the importance of creating memorable and emotional connections between staff and guests.
Trend signals
Trend signals for Marketing Morality
Trend score 2.9 out of 10, from popularity 46%, activity 35%, freshness 8%.
Popularity46%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Marketing Morality trend
5 featured examples from Jan 20, 2015 to Jul 11, 2016CategoryMarketing
Caroling Pizza Delivery Ads
This Pizza Hut Holiday Ad Had Choirs Serenading Unsuspecting Families
Opportunities for fast food chains to connect with customers through innovative marketing strategies.
CategoryMarketing
Family-Focused Furniture Ads
The New Leon's Ads Emphasize the Role of Furniture in People's Lives
Furniture retailers can invest in campaigns that emphasize the role of their products in family lives to differentiate themselves in a crowded market.
CategoryLifestyle
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
Exploring creative ways to market food products, such as featuring a condiment family, can help brands stand out in a competitive market.
CategoryMarketing
Family-Centric Furniture Ads
IKEA's #EverySecond Campaigns Encourages Families to Interact
Furniture retailers can take advantage of the emphasis on family time by curating collections that promote shared experiences and quality family moments.
CategoryLifestyle
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
Opportunities for wineries to differentiate themselves by emphasizing emotional connections and family values in their marketing efforts.
