This elaborate Pizza Hut holiday ad documented unsuspecting families who were rewarded with a free concert. A caroling delivery person was slowly accompanied by choirs, marching bands and pyrotechnics displays.
The commercial aims to promote Pizza Hut's new Triple Treat Box, which is only available for a limited time. As each person answered their door to pay, a sole caroler slowly grew to include more singers, band members, ultimately resulting in an extravagant production. Each family member stared in awe as they were given a mini concert for simply ordering a pizza.
This Pizza hut holiday ad, among many this holiday season, seeks to connect with consumers through authentic marketing campaigns. Rather than traditional family re-enactments, brands have opted to stage thoughtful publicity stunts to make genuine and long-lasting relationships with consumers.