The Cavit Collection's TV ad is clearly designed to appeal to older and more refined consumers of alcoholic beverages, specifically wine and their Chardonnay and Pinot Noir offerings. Cavit Collection bills itself the "#1 Italian Wine in America."
The ad contains a number of visuals that hark back to an easier, serene time and a simple life, and is designed to appeal to people of a more mature disposition than your typical Bud Light-chugging frat boy or indeed your suit-wearing whisky-sipping yuppie.
The Cavit Collection ad extols the virtues of heritage, and making sure that the wine comes from a place that has a reputation and a history of producing fine wine. It also drives home the importance of the wine's grapes being hand-picked -- a nod to more old-fashioned practices.