Trend cluster
Category

Simplistic
Stay

Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses.

IKEA-Furnished LodgingsUnaligned Unconventional LodgingsMod Mediterranean VillasMad Scientist-Inspired AccommodationsExquisitely Appointed Getaways

Trend

What is the Simplistic Stay trend?

Simplistic Stay: With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living.

Trend themes

Themes within the Simplistic Stay trend

Three behaviours holding the trend together
01

Minimalism

The trend of minimalism in hotel accommodations provides travelers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living.

02

Short-Stay Luxury Accommodations

Dayuse Hotels rents luxury accommodations by the hour, allowing for a quicker turnaround in patrons and maximizing revenue while still providing an opportunity for travelers to sleep in a comfortable bed before continuing on their journey.

03

Exquisitely Appointed Getaways

The trend of expertly appointed getaways like the Cheval Blanc Hotel blends rustic living with modern aesthetics to create a sense of fantasy for jet-set guests.

Industry implications

What the Simplistic Stay trend means for industry

Where the trend changes the playbook
For

Hospitality and Travel

In the hospitality and travel industry, businesses can capitalize on the trend of minimalism, offer short-stay luxury accommodations, and create exquisitely appointed getaways to cater to boomers and jet-setters alike.

For

Furniture and Home Decor

The trend of minimalism in hospitality offers opportunities for furniture and home decor providers to design and create simple, yet elegant pieces that can be utilized in hotel accommodations.

For

Technology

In the technology industry, there is an opportunity to design and implement new technologies that cater to travelers looking for minimalistic accommodations, such as advanced air purification systems or smart lighting controls.

Trend signals

Trend signals for Simplistic Stay

Trend score 4.3 out of 10, from popularity 51%, activity 69%, freshness 8%.

Popularity51%
Activity69%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Simplistic Stay trend

6 featured examples from May 10, 2012 to Dec 12, 2013