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The Gavalia Book Club Ad Makes Coffee Ingredients Sound Intriguing
Jana Pijak — January 19, 2015 — Marketing
The Gavalia Book Club ad makes coffee ingredients and nutrition facts sound more exciting with the help of a hunky mascot. The commercial begins in a living room, where a group of women are conducting their weekly book club meeting, only to end off on a sentimental note.
As they hold back tears brought on by a good read, a hunky man walks in, Gavalia's hunky and European spokesperson. Wooing his female co-stars, the coffee brand mascot begins to read the random facts one would find on a traditional box of coffee.
Instead sporting of blank expressions, the women look really interested in what he's saying. The Gavalia Book Club commercial celebrates humorous branding and will appeal to a more mature consumer. The ad targets a middle aged housewife who is known to engage in bookclub meetings with her friends and neighbors.
As they hold back tears brought on by a good read, a hunky man walks in, Gavalia's hunky and European spokesperson. Wooing his female co-stars, the coffee brand mascot begins to read the random facts one would find on a traditional box of coffee.
Instead sporting of blank expressions, the women look really interested in what he's saying. The Gavalia Book Club commercial celebrates humorous branding and will appeal to a more mature consumer. The ad targets a middle aged housewife who is known to engage in bookclub meetings with her friends and neighbors.
Trend Themes
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Humorous Branding — There is a trend of using humor to engage consumers and make brands more memorable.
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Mascot Marketing — The use of mascots in advertising is becoming popular to create a memorable and relatable brand image.
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Targeted Advertising — There is a trend of tailoring advertisements to specific consumer groups, such as middle-aged housewives.
Industry Implications
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Food and Beverage — Food and beverage companies can explore using humor and mascots to differentiate their products and engage consumers.
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Advertising and Marketing — The advertising and marketing industry can capitalize on the trend of targeted advertising to attract clients and develop effective strategies.
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Entertainment and Media — Companies in the entertainment and media industry can leverage humor and mascots to create more entertaining and engaging content for their audience.
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