The Gavalia Book Club ad makes coffee ingredients and nutrition facts sound more exciting with the help of a hunky mascot. The commercial begins in a living room, where a group of women are conducting their weekly book club meeting, only to end off on a sentimental note.
As they hold back tears brought on by a good read, a hunky man walks in, Gavalia's hunky and European spokesperson. Wooing his female co-stars, the coffee brand mascot begins to read the random facts one would find on a traditional box of coffee.
Instead sporting of blank expressions, the women look really interested in what he's saying. The Gavalia Book Club commercial celebrates humorous branding and will appeal to a more mature consumer. The ad targets a middle aged housewife who is known to engage in bookclub meetings with her friends and neighbors.