Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Interactive
Bonding
Assembly-required toys allow bonds to be created through communal play.
1.7
Trend score
Trend
What is the Interactive Bonding trend?
Interactive Bonding: With technology and digital devices often resulting in youths becoming easily detached from engaging with others, parents are turning to more physically engaging playtime options to enable closer physical ties. Toys that require building allow tots to enhance their cognitive capacities while simultaneously engaging with adults and other infants, combining interactive activities with the need to foster bonds through communal experiences.
Trend themes
Themes within the Interactive Bonding trend
Three behaviours holding the trend together01
Physical Engagement
With technology causing detachment, parents seek more physically engaging toys that foster bonds through communal experiences.
02
Educational Play
Toys that enhance cognitive capacities while simultaneously engaging with adults and other infants.
03
Multi-Function Toys
Parents love buying children toys that can be used for a variety of games and activities, providing greater opportunity for creativity.
Industry implications
What the Interactive Bonding trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can utilize trends such as physical engagement and educational play to create multi-functional toys that foster bonds and enhance cognitive development.
For
Fashion Industry
The fashion industry can highlight the trend of multi-functionality in clothing designs, such as the Playmat Railroad Printed Shirt, to promote quality time for parents and kids.
For
Education Industry
The education industry can capitalize on trends such as physical engagement and educational play to create programs that foster creativity and bond building in children.
Trend signals
Trend signals for Interactive Bonding
Trend score 1.7 out of 10, from popularity 17%, activity 26%, freshness 8%.
Popularity17%
Activity26%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Bonding trend
6 featured examples from Apr 21, 2012 to Jan 9, 2014CategoryLife-Stages
Toy Track-Printed Shirts
The Playmat Railroad Printed Shirt is an Adorable & Fun Piece of Clothing
Disruptive innovation opportunity for clothing brands to create interactive apparel that combines fashion with entertainment.
CategoryLife-Stages
Organic Baby Toys
This Tool Play Set is Fun and Safe for Your Young Ones
Toy manufacturers can create a new line of eco-friendly toys promoting the safety and health of children.
CategoryLife-Stages
Pixel-Inspired Building Blocks
The Bitblox Toy Building Blocks are Add Retro Computing to Playtime
Innovation in the toy industry should incorporate more tech-savvy designs, like pixelated characters and retro styles, as seen in the Bitblox set.
CategoryLife-Stages
Dry-Erase Playthings
The Scribblers Toy Lets Tots Design and Redesign Their Very Own Trinkets
Toy manufacturers can innovate by offering more customizable and interactive options for kids, allowing children to be involved in the design process.
CategoryLife-Stages
Monumental Sand Structures
These World Landmark Sand Castle Makers are Better Than a Bucket
Disruptive innovation opportunity for toy manufacturers to create unique sand castle building kits with world landmark molds.
CategoryLife-Stages
Building Block Toning Tools
'Stack-A-Doodle' Stackable LEGO Block Crayons Double the Fun of Colors
The toy manufacturing industry can explore innovative ways to create multi-purpose toys that offer more value and play options for children.
