Category
Autos
Racing Homage
Trend cluster
Category
Ornate
Auto
Fluorescent automobiles provide consumers with a bold source of expression.
4.3
Trend score
Trend
What is the Ornate Auto trend?
Ornate Auto: With mass media and celebrity culture often exposing audiences to bold and explicit references, consumers are becoming more immune and subsequently more expressive of offbeat and eclectic tastes. Fluorescent vehicles offer drivers a method of transportation that makes a flamboyant visual impression, combining practical adult experiences with the need for more personalized statement solutions.
Trend themes
Themes within the Ornate Auto trend
Three behaviours holding the trend together01
Personalized Expressions
Consumers are becoming more expressive of offbeat and eclectic tastes, especially through the customization of vehicles.
02
Luxury Features for Families
Luxury sports cars are being designed with family friendly features such as spacious interiors, hi-fi audio systems and the latest technologies.
03
Advanced Lighting Technology
Cars are being designed with advanced lighting systems such as laser headlights, which improve visibility and reduce energy consumption.
Industry implications
What the Ornate Auto trend means for industry
Where the trend changes the playbookFor
Automobile
The automobile industry is seeing many disruptive innovation opportunities in the customization of vehicles and the integration luxury features for families.
For
Lighting
With the development of advanced lighting technology in the automotive industry, the lighting industry has opportunities to provide innovative solutions for other industries.
For
Technology
The integration of advanced technologies such as laser headlights into cars is driving innovation in the technology sector.
Trend signals
Trend signals for Ornate Auto
Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.
Popularity61%
Activity61%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ornate Auto trend
6 featured examples from Mar 16, 2013 to Jan 14, 2014CategoryAutos
Chromatic Colorful SUV Designs
This Chrome Pink Range Rover by Hamann is Blindingly Bright
Disruptive innovation opportunity: Introduce colorful SUV designs and custom body kits to capture new customers and stand out in a competitive market.
CategoryAutos
Serpentine Auto Makeovers
The New 2014 SRT Viper Color Was Unveiled at the Detroit Auto Show 2014
The auto paint industry can capitalize on the trend of customized auto colors by developing innovative technology and techniques for creating and applying unique colors.
CategoryAutos
Luxury Laser Car Lights
The New Audi Quattro Laserlight Raises Expectations at CES 2014
The use of advanced laser lighting technology is a disruptive innovation for the automotive industry, as it offers a unique selling point of brighter illumination and greater fuel…
CategoryAutos
Family-Friendly Sports Cars
The M Edition BMW 6 Series Sport Vehicle is Ready for Adventure
Luxury car manufacturers can innovate family cars by incorporating luxury with unique family-related features.
CategoryAutos
Blacked-Out Car Exteriors
The 2014 Dodge Dart Blacktop Debuted at the Detroit Auto Show 2014‏
With the popularity of the blacked-out exterior trend, car manufacturers could capitalize on this trend by offering limited edition blacked-out models.
CategoryAutos
Exclusive Country Supercars
The Lamborghini Gallardo India Edition Honors the Country's Gearheads
Luxury automakers can take inspiration from the Lamborghini Gallardo India Edition and create country-exclusive designs to attract local enthusiasts and boost sales.
