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Agricultural Alcohol Campaigns

The Grey Goose Le Melon Ad Highlights Brand Heritage and History

— January 19, 2015 — Lifestyle
This ad for Grey Goose Le Melon celebrates the vodka brand's history and heritage. Infused with French cavallion melon, Grey Goose's newest product embodies quality and sophistication. The world-renowned vodka brand may not hail from Eastern Europe but has become a world class player in the beverage industry in the last few years.

Each bottle of Grey Goose Le Melon is made with the freshest of cavallion melon ingredients and is put through a process that relies on the expertise of local farmers and distillers.

In this short film, Grey Goose cellar master Francois Thibault travels to the south of France to oversee how his fruit-infused product is made. The short film features a lesson from cultural historian Corinne who describes the region's climate and irrigation system, the oldest in France.

The clip also introduces viewers to melon farmer Bernard Ivy who described his passion for the finest ingredients. Targeting a more mature consumer, Grey Goose replaces traditional nightclub and party branding with marketing that is more focused on quality and brand authenticity.

This commercial celebrates craftsmanship and reminds one that a great product is 'more about passion than history.'