Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prudent
Portage
The rise in eco-centric camping signifies a shift from predetermined travel.
5.4
Trend score
Trend
What is the Prudent Portage trend?
Prudent Portage: It's no secret that the green economy is gaining momentum at an accelerated rate, which is popularizing activities like waste-less camping with older generations. Familiar with camping as a nostalgic activity, Boomers are adopting eco camping as a way to connect with memories while also having an adventure in their twilight years.
Trend themes
Themes within the Prudent Portage trend
Three behaviours holding the trend together01
Eco-centric camping
The rise in eco-centric camping signifies a shift from predetermined travel that provides an opportunity for businesses to develop sustainable and eco-friendly camping gear and equipment.
02
Electricity-free appliances
The demand for electricity-free appliances like the Nomad Espresso Machine provides an opportunity for businesses to create disruptive innovations in the electric appliance industry by reducing power consumption and offering eco-friendly and sustainable alternatives.
03
Portable sustainable energy sources
The popularity of portable energy systems like the Portable Wind Solar System signifies a shift toward sustainable energy options for off-the-grid living, creating an opportunity for innovative businesses to create more efficient, lightweight, and low-cost portable energy devices.
Industry implications
What the Prudent Portage trend means for industry
Where the trend changes the playbookFor
Camping gear and equipment
The rise in eco-centric camping provides an opportunity for businesses in the camping gear and equipment industry to design, manufacture and sell eco-friendly and sustainable camping gear and equipment.
For
Electric appliance manufacturing
The demand for electricity-free appliances like the Nomad Espresso Machine creates an opportunity for businesses in the electric appliance manufacturing industry to create disruptive innovations that reduce power consumption and offer eco-friendly and sustainable alternatives to traditional appliances.
For
Sustainable energy and power
The popularity of sustainable energy sources like the Portable Wind Solar System indicates a need for businesses in the sustainable energy and power industry to create innovative and efficient portable energy systems that are lightweight, affordable, and can operate off-the-grid.
Trend signals
Trend signals for Prudent Portage
Trend score 5.4 out of 10, from popularity 83%, activity 72%, freshness 8%.
Popularity83%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Prudent Portage trend
6 featured examples from Mar 26, 2013 to Jan 18, 2014CategoryLifestyle
Unfoldable Car-Roof Tents
The Roof-Top Tent Can Fit on Any Vehicle Roof Type
Opportunity for disruptive innovation: Develop innovative camping and outdoor gear to enhance the overall outdoor recreation experience.
CategoryLifestyle
Versatile Camping Trailers
The Campa USA All Terrain Trailer Has Everything for Outdoor Getaways
The outdoor adventure industry can leverage the versatile camping trailer trend to create innovative products and experiences.
CategoryEco
Mobile Eco Generators
The Portable Wind Solar System Harnesses the Sun and Breeze Anywhere
Companies in the renewable energy industry can explore hybrid renewable energy solutions that combine wind and solar power and can be made more portable for convenient use in remo…
CategoryEco
Accordion Eco Illuminators
The Sunshine Lamp Soaks Up Solar Rays for a Cheap and Easy Light Source
The renewable energy industry can explore opportunities in developing solar-powered lighting systems to provide affordable and eco-friendly lighting solutions.
CategoryEco
Electricity-Free Espresso Brewers
The Nomad Espresso Machine Makes Premium Brews by Hand
The food and beverage industry can capitalize on the trend of energyless and manual coffee makers by investing in research to develop environmentally friendly and efficient brewin…
CategoryEco
Sustainable Clean-Burning Logs
CleanFlame Fire Logs Are Crafted from 100% Recycled Materials
Disruptive innovation opportunity: Develop sustainable fire fuel products specifically for camping and outdoor activities to cater to the growing demand for eco-friendly options.
