Consumers stop hiding the ways that they're creating or modifying fashions
Implications - Traditionally, the concept of DIY was to create or augment something as an imitation or enhancement on an original. This notion is going right out of vogue as DIYers proudly opt for styles and designs that are blatantly done by themselves. Bringing a community of consumers that have previously tried to hide efforts into the spotlight, the designs are being bolstered by blogs and social media sites like Pinterest that categorize DIY as a formal fashion trend as opposed to a casual hobby.
Trend Themes
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Blatant DIY — Consumers have started to opt for styles and designs that are blatantly done by themselves.
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Upcycling/reusing Old Items — People are looking for ways to repurpose and reuse old items to create something new and useful.
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Adding Personalized Touches to Clothing — Consumers are adding their own creative flair to their clothing to express their unique personalities.
Industry Implications
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Fashion — This trend mainly affects the fashion industry as consumers look for ways to personalize and enhance their clothing.
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Crafts/hobbies — This trend has led to an increase in DIY and crafting as consumers look for ways to create unique and personalized items.
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Sustainability — The trend of upcycling old items has led to an increased focus on sustainability and reducing waste in various industries.
7 Featured, 57 Examples:
902,444 Total Clicks
Date Range:
Aug 13 — Feb 14
Trending:
Hot
Consumer Insight Topics:
