Category
Fashion
Scaled Restraint
Trend cluster
Category
Blatant
DIY
Consumers stop hiding the ways that they're creating or modifying fashions.
4.7
Trend score
Trend
What is the Blatant DIY trend?
Blatant DIY: Traditionally, the concept of DIY was to create or augment something as an imitation or enhancement on an original. This notion is going right out of vogue as DIYers proudly opt for styles and designs that are blatantly done by themselves. Bringing a community of consumers that have previously tried to hide efforts into the spotlight, the designs are being bolstered by blogs and social media sites like Pinterest that categorize DIY as a formal fashion trend as opposed to a casual hobby.
Trend themes
Themes within the Blatant DIY trend
Three behaviours holding the trend together01
Blatant DIY
Consumers have started to opt for styles and designs that are blatantly done by themselves.
02
Upcycling/reusing old items
People are looking for ways to repurpose and reuse old items to create something new and useful.
03
Adding personalized touches to clothing
Consumers are adding their own creative flair to their clothing to express their unique personalities.
Industry implications
What the Blatant DIY trend means for industry
Where the trend changes the playbookFor
Fashion
This trend mainly affects the fashion industry as consumers look for ways to personalize and enhance their clothing.
For
Crafts/Hobbies
This trend has led to an increase in DIY and crafting as consumers look for ways to create unique and personalized items.
For
Sustainability
The trend of upcycling old items has led to an increased focus on sustainability and reducing waste in various industries.
Trend signals
Trend signals for Blatant DIY
Trend score 4.7 out of 10, from popularity 54%, activity 80%, freshness 8%.
Popularity54%
Activity80%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Blatant DIY trend
7 featured examples from Aug 30, 2013 to Jan 26, 2014CategoryFashion
No-Knit Yarn Scarves
This DIY Knit Scarf with Zero Knitting Involved is Perfect for Cold Weather
The craft supplies industry can tap into the DIY knitting trend by offering a wide range of knitting tools, materials, and kits that cater to both beginners and experienced knitte…
CategoryArt & Design
DIY Denim Bags
This DIY Project Involves Using Old Jeans to Create Denim Lunch Bags
The fashion and textile industry has the opportunity to innovate by incorporating sustainable and upcycled materials into their products, reducing waste and promoting eco-friendli…
CategoryArt & Design
Festive DIY Accessory Accents
These Confetti-Dipped Flats and Purses are Ideal for any Celebration
The fashion industry can leverage this DIY trend to market personalized accessories to consumers.
CategoryArt & Design
Romantic Cut-Out Jeans
Cut a Heart-Shaped Pattern from Your Jeans to Create a Sentimental Design
The fashion industry can capitalize on the DIY trend and consumers' desire for personalization by offering customizable clothing and accessories, allowing for disruptive innovatio…
CategoryArt & Design
Stylish Sequin Jacket Accents
These DIY Sequin Elbow Patches Turn Ordinary Tops into Fancy Designs
The fashion industry can capitalize on the trend of adding sequin accents to clothing by offering unique and visually impressive designs.
CategoryArt & Design
DIY Fringe Shirt Accents
Turn an Ordinary Top into a Chic Frilly Ensemble with This Simple Guide
Fashion and apparel companies can integrate more customizable and sustainable clothing options to attract environmentally conscious consumers.
CategoryArt & Design
Sparkly Sequin Jean Accents
Add Some Pizzazz to Your Ripped Jeans with This Simple Tutorial
Disruptive innovation opportunity: Explore collaborations with fashion designers to create innovative and trendy ripped apparel collections.
