Category
Fashion
Smile Cosmetics
Trend cluster
Category
Communalized
Play
Hoping to stave off individualism, parents formalize interaction through toys.
2.4
Trend score
Trend
What is the Communalized Play trend?
Communalized Play: As technology infiltrates childhood more and more, the desire to push children in a more social-centric direction is taking precedent to help stave off the effects of a society heavily focused on individualism. Requiring multiple players, the toys identify a shift from natural socialization to a new reality where child interaction has evolved to require instigation by parents and playtime aids. This notion is actually dual purpose, as it foster relationships between parents that are craved, but rarely started because of a lack of time and purpose.
Trend themes
Themes within the Communalized Play trend
Three behaviours holding the trend together01
Communal Play
Toys that require multiple players and instigate playtime aids are becoming popular to foster relationships and stave off the effects of a highly individualistic society.
02
Interactive Products
Products that incorporate play into functional items (like interactive T-shirts and tablecloths) are becoming increasingly common among children's toys.
03
High-Tech Playtime
Kids' toys are incorporating new technology that allows for live video talk, interactive 3D imaging, and photo editing capabilities.
Industry implications
What the Communalized Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Companies creating toys for children could consider incorporating high-tech features or making products that allow for communal play to stay relevant in the market.
For
Home Furnishings Industry
Home furnishings companies could explore creating furniture or decor that incorporates play elements for children, like multi-functional activity tables or interactive tablecloths.
For
Educational Industry
Educational organizations could consider incorporating interactive and high-tech components into lesson plans to keep children engaged in learning and foster a more collaborative learning environment.
Trend signals
Trend signals for Communalized Play
Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%.
Popularity30%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Communalized Play trend
6 featured examples from May 9, 2013 to Jan 21, 2014CategoryLife-Stages
Interactive Playtime Tees
The Car Play Mat T-Shirt by Bky Kids Allows for Play When Dad is Napping
Opportunity for disruptive innovation in creating interactive play features in children's apparel.
CategoryLife-Stages
Colossal Coloring Pages
These Big Coloring Pages are Perfect for Play Dates
Scope for creating large-scale coloring products that enhance group play experiences.
CategoryLife-Stages
Multi-Functioning Activity Tables
The Build and Store Activity Table Brings Kids Together
Disruptive innovation opportunity: developing customizable and multi-functional table designs for children that optimize space and accommodate different activities.
CategoryTech
Kiddie 3D Cameras
The Moidoi Camera Encourages Fun Through Photographic Exploration
The Moidoi Camera's 3D capabilities present opportunities for photographers to explore new visual storytelling techniques.
CategoryLife-Stages
Literal Baby Grand Pianos
This Small Children’s Piano From Hape Helps Your Baby Play Thier
The musical instrument industry can explore the market segment for child-sized instruments and develop innovative products specifically designed for young children.
CategoryLife-Stages
Child-Geared Dining Decor
The Tablecloth Play House Turns a Necessity into a Toy
The home decor industry can create and market child-focused designs that also serve as functional toys.
