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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,720 more

Communalized Play

Hoping to stave off individualism, parents formalize interaction through toys

Implications - As technology infiltrates childhood more and more, the desire to push children in a more social-centric direction is taking precedent to help stave off the effects of a society heavily focused on individualism. Requiring multiple players, the toys identify a shift from natural socialization to a new reality where child interaction has evolved to require instigation by parents and playtime aids. This notion is actually dual purpose, as it foster relationships between parents that are craved, but rarely started because of a lack of time and purpose.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
508,261 Total Clicks
Date Range:
May 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Interactive Playtime Tees
Interactive Playtime Tees
The Car Play Mat T-Shirt by Bky Kids Allows for Play When Dad is Napping
Kids are rarely ready for a nap when you are, which is where the Car Play Mat T-Shirt by Bky Kids might come in handy to let you rest while the little one plays. Featuring an illustrated road map on... MORE
Colossal Coloring Pages
Colossal Coloring Pages
These Big Coloring Pages are Perfect for Play Dates
These great big coloring pages will put an end to to kitchen table bickering over whose turn it is. These large scale, over-sized coloring pages from KEK Amsterdam let multiple kids color and draw... MORE
Multi-Functioning Activity Tables
Multi-Functioning Activity Tables
The Build and Store Activity Table Brings Kids Together
Playtime is a child’s most crowning moment and with the Build and Store Activity Table, they can share that moment with their friends. This hybrid table toy is the perfect accessory for any... MORE
Kiddie 3D Cameras
Kiddie 3D Cameras
The Moidoi Camera Encourages Fun Through Photographic Exploration
The Moidoi Camera is a fascinating concept kids that’s a great deal more exciting than the picture taking devices of which more parents are in possession. Oh Jinhwa’s idea won a 2013 Red... MORE
Literal Baby Grand Pianos
Literal Baby Grand Pianos
This Small Children’s Piano From Hape Helps Your Baby Play Thier
This children’s piano will teach your little one the joys of music from a young age. Now your baby Beethoven doesn’t have to struggle to reach keys that are bigger than their hands. This... MORE
Child-Geared Dining Decor
Child-Geared Dining Decor
The Tablecloth Play House Turns a Necessity into a Toy
The Tablecloth Play House is exactly what it sounds like, a table cloth that doubles as a play house for children. In this case, the design addresses little girls in particular. In place of typical... MORE

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