Category
Tech
Automated Upkeep
Trend cluster
Category
Parental
Play
Maintaining the parental bond beyond the umbilical cord.
4.7
Trend score
Trend
What is the Parental Play trend?
Parental Play: In the midst of busy schedules, many modern parents find it challenging to maintain a bond with their babies without any added assistance. Thus, a wave of products designed to allow parents and babies to play together can be observed. These multiplayer, often multifunctional toys allow adults to maintain their busy schedules while playing with kids, proving that consumers want products that satisfy their needs while asking minimal sacrifice.
Trend themes
Themes within the Parental Play trend
Three behaviours holding the trend together01
Multi-functional toys
Products designed to allow parents and babies to play together as a way of maintaining a parental bond amidst busy schedules.
02
Combining baby and adult furniture
Designers are creating hybrid furniture that combines products intended for both parents and their children, giving them more bonding opportunities.
03
Integrating technology with baby products
Gadgets and devices like the iPad Apptivity Chair aim to entertain and teach kids while giving parents the chance to bond with their babies.
Industry implications
What the Parental Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Companies that create toys can integrate technology with traditional designs to create unique and entertaining products for children.
For
Furniture Industry
Designers can create multi-functional furniture that caters to both babies and adults, optimizing bonding opportunities and space efficiency.
For
Tech Industry
Tech companies can find innovative ways to integrate technology with baby products to create more educational experiences for children and mothers alike.
Trend signals
Trend signals for Parental Play
Trend score 4.7 out of 10, from popularity 63%, activity 71%, freshness 8%.
Popularity63%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Parental Play trend
8 featured examples from Jan 13, 2013 to Mar 6, 2014CategoryLife-Stages
Jungle Gym Recliners
The Abooba Chair Lets Parents Sit Comfortably While Playing with Their Kids
The Abooba Chair presents an opportunity for the furniture industry to create more innovative and interactive pieces.
CategoryArt & Design
Baby-Friendly Rocking Chairs
Scott Morrison Designs Rocking Chairs for Parents and Infants
Innovations in designing baby furniture that is more comfortable and convenient for parents and infants will create new opportunities to differentiate products in the marketplace.
CategoryLife-Stages
Tablet-Integrated Baby Seats
The iPad Apptivity Chair Replaces the Old Mobile with Mobile Tech
Baby product manufacturers can incorporate mobile technology into their line of products to appeal to tech-savvy parents.
CategoryArt & Design
Tiny Table Tennis
The Ping Pong by Huzi Design is a Playful and Flexible Surface for All
Furniture manufacturers can capitalize on the trend of multipurpose and interactive furniture by incorporating new designs and features that cater to the needs of consumers.
CategoryLife-Stages
Toy Track-Printed Shirts
The Playmat Railroad Printed Shirt is an Adorable & Fun Piece of Clothing
Disruptive innovation opportunity for clothing brands to create interactive apparel that combines fashion with entertainment.
CategoryLife-Stages
Sci-Fi Baby Rockers
This Star Wars Toy Uses the AT-AT Vehicle Design to Great Effect
Disruptive innovation opportunity: Combine traditional and futuristic elements to create unique and engaging toy designs.
CategoryArt & Design
Open Concept Baby Beds
The Culla Belly Co-Sleeper Attaches onto Beds For Easy Access
Baby gear manufacturers can develop innovative products that cater to the preferences of millennial parents who prioritize safety, convenience, and customization in their purchasi…
CategoryArt & Design
Playful Toy-Like Utensils
Get Imaginative When Feeding Your Child with the Donkey Baby Spoon
The baby products industry can explore the use of playful utensils to make feeding time more enjoyable and engaging for children.
