Category
Fashion
Smile Cosmetics
Trend cluster
Category
Personalized
Play
Custom toys satisfy parental demand for one-of-a-kind developmental play.
2.8
Trend score
Trend
What is the Personalized Play trend?
Personalized Play: The toy industry is saturated with unique options for children of all ages, but the demand to have one-of-a-kind creations is driving up the number of brands delivering items that are customized to the exact experience desired by parents. Pushing interactivity and shared playtime, the designs push in a more exact direction for parents who want to custom-tailor childrearing to be precisely what's desired as opposed to leaving playtime to imagination alone.
Trend themes
Themes within the Personalized Play trend
Three behaviours holding the trend together01
Personalized Play
With the rise of personalized play, businesses can innovate with customized toy or game designs, such as illustrated child bikes or child-designed stuffed toys, to engage young customers and make playtime more interactive.
02
Custom Storytelling
Custom books designed for children, like Lostmy.name, encourages a love of reading and helps children learn their alphabet letters in a unique way, creating opportunities for businesses to offer personalized, educational stories or activities and toys that are both fun and informative.
03
Interactive Walls
Magnetic wallpaper, like that from Sian Zeng, allows kids to customize their space and tell stories on their walls, providing businesses with a chance to develop interactive walls or surfaces for children's learning or playtime.
Industry implications
What the Personalized Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
With the rise of personalized play, the toy industry can innovate with customized toy designs, such as personalized stuffed toys or illustrated child bikes, to engage young customers and make playtime more interactive.
For
Book Publishing Industry
Customized children’s book publishers, such as Lostmy.name, can take a unique approach to education and play by creating personalized, educational stories that make learning and playtime more engaging for children.
For
Design Industry
With the rise of interactive walls, the design industry can create new and interactive surfaces using methods and materials, such as illustrated magnetic wallpaper, that engage children in creative storytelling and learning activities.
Trend signals
Trend signals for Personalized Play
Trend score 2.8 out of 10, from popularity 37%, activity 40%, freshness 8%.
Popularity37%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Personalized Play trend
6 featured examples from Feb 4, 2013 to Jan 15, 2014CategoryLife-Stages
Coloring Book Cardboard Chairs
The Chateau De Versailles Sells a Cardboard Chair for Kids
Toy manufacturers can focus on producing eco-friendly toys that appeal to environmentally conscious parents and children, providing a unique selling point for their products.
CategoryLife-Stages
Personalized Children's Storybooks
Each Lostmy.name Custom Story Book is Tailored by Name
The children's publishing industry can explore the opportunity of creating personalized storybooks to cater to individual children's interests and learning needs.
CategoryLifestyle
Fruity Toddler Tricycles
Illustrator Coralie Bickford-Smith Creates a Playful Child Bike Design
The customized bike design by Coralie Bickford-Smith has the potential to influence the design of other children's products.
CategoryLife-Stages
Playful Magnet Wallpaper
The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room
The design industry can explore the development of new customizable and playful products to enhance interior spaces.
CategoryLife-Stages
Custom Kids Stories
'I See Me' Books Creates Personalized Books for Children
Disruption potential in the publishing industry by offering personalized and customized books for children.
CategoryLife-Stages
Child-Designed Stuffed Toys
The Pofuff Shop Turns Children's Drawings Into Real Stuffed Toys
Disruptive Innovation Opportunity: Providing personalized and unique toy options for children, offering a competitive edge in the toy market.
