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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Selling Sympathy

Heartfelt sharing campaigns utilize kindness to connect with consumers

Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable connection. Commercials that feature sharing and kindness provide features of good will and graciousness that people constantly strive for, appealing to a consumer's need for more honest and down-to-earth approaches.
6 Featured, 53 Examples:
379,688 Total Clicks
Date Range:
Jun 13 — Feb 14
Consumer Insight Topics:

Featured Examples

play_circle_filled Sweet-Sharing Promotions
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
Chocolate brand MILKA knows that the best piece of a chocolate is always the last square of chocolate. In order to spread awareness of the tenderness of its chocolate bars, the brand actually put... MORE
Guerrilla Fact-Sharing Campaigns
Guerrilla Fact-Sharing Campaigns
This Campaign Shares Crazy Facts to Promote the Big Bang UK Fair
The ‘Guerrilla Science’ campaign for the The Big Bang UK Young Scientists & Engineers Fair is a fun way to remind people of how integral science, math, technology and engineering are... MORE
play_circle_filled Warmth-Sharing Campaigns
Warmth-Sharing Campaigns
SOS Mayday Asks: Would You Give Up Your Jacket to a Child in Need?
SOS Mayday set up an interesting social experiment asking Norwegian people: would you give up your jacket to a young boy who was alone and shivering at a bus stop without one? When the boy was... MORE
Happiness-Dispensing ATMs
Happiness-Dispensing ATMs
The ATM of Happiness Gives Out Free Money and Encourages Sharing
Instead of withdrawing money from your bank account, ‘The ATM of Happiness’ or ‘El Cajero de la Felicidad’ gives you money for free. Set up in Spain, the ATM of Happiness... MORE
Heartwarming Cab-Sharing Campaigns
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
It wouldn’t be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing. This year, Coca-Cola teamed up with the DAVID ad agency to set up... MORE
play_circle_filled Dramatic Fry-Sharing Ads
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Set in a picturesque park, the French Fries Story is a dramatic commercial for McDonald’s fries created by advertising agency DDB Ukraine. A man is enjoying a stroll beside the stream and... MORE

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