In order to make opening happiness more convenient, Coca-Cola has launched 'Coke2Home.' The new service allows Indian customers to order Coke online. Instead of getting up to pick up a bottle of carbonated goodness, you can now click a button and have it brought to you.
In addition to coke, the Coke2Home program also offers a wide range of Coca-Cola products. A selection of soft drinks along with juice, energy drinks, water and mixers are presented on the delivery website.
The service is currently being tested in the Indian city of Ahmedabad by Coca-Cola subsidiary 'Hindustan Coca-Cola.' The Coca-Cola Company is testing the viability of the drink delivery service before rolling it out throughout India. Challenges currently being faced includes the organization of Coke's delivery supply chain and distribution costs.