Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prioritizing
Presentation
Relying less on skill, consumers update food to be visually appealing.
4.0
Trend score
Trend
What is the Prioritizing Presentation trend?
Prioritizing Presentation: With the explosion of foodie culture and an increasingly frugal population that prefer entertaining from home, the focus on home cooking for guests is placing increased pressure on consumers to create culinary works of art. Aiding the novice chef, accessories that shape, display or help augment food to be more aesthetically appealing place higher currency on display rather than taste. This shift from taste to presentation speaks to the culture surrounding cooking shows and celebrity chefs that consumers learn to imitate visually, but never taste-wise.
Trend themes
Themes within the Prioritizing Presentation trend
Three behaviours holding the trend together01
Visual Food Presentation
Increasing focus on presentation rather than taste is leading to the creation of accessories that shape, display or help augment food to be more aesthetically appealing.
02
Edible Dishware
The Sweeeeet Tableware Set and other edible dishware options offer an opportunity to extend the life cycles of food by making them into an organic, edible beauty.
03
Food Gadgets and Unique Shaping
Gadgets like the Rice Cube or the Apple Pie Cone are innovating the way we present and enjoy food, creating new shapes from otherwise traditional foods.
Industry implications
What the Prioritizing Presentation trend means for industry
Where the trend changes the playbookFor
Kitchen Tools and Accessories
As presentation of food and unique shaping gains more prominence, there is scope for creating innovative kitchen tools and accessories to ease this process.
For
Dishware and Serveware
The rise of edible dishware opens up new opportunities for creating sustainable and unique dishware and serveware options.
For
Food and Beverage
As consumers continue to place importance on presentation, there is a need for the food and beverage industry to develop more visually appealing options that are supported by the use of unique shaping gadgets.
Trend signals
Trend signals for Prioritizing Presentation
Trend score 4.0 out of 10, from popularity 54%, activity 58%, freshness 8%.
Popularity54%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Prioritizing Presentation trend
6 featured examples from Dec 28, 2013 to Feb 26, 2014CategoryArt & Design
Cube-Shaping Food Gadgets
Create Blocks of Rice Like a SousChef with the Rice Cube Kitchenware
The kitchenware industry can explore and develop innovative gadgets like the Rice Cube to cater to the growing demand for convenient and visually appealing meal preparation.
CategoryLifestyle
Reshaped Pastry Desserts
The Apple Pie Cone Makes the Treat Easier to Handle and Eat
Opportunity for bakeries to create and market convenient pastry desserts for busy customers.
CategoryLifestyle
Booze-Infused Fruit Shooters
The DIY Strawberry Margarita Jello Shooters are Fun and Easy
The food and beverage industry can capitalize on the trend of alcohol-infused snacks to create new product lines and expand their offerings.
CategorySpecial
Seafaring Nesting Dishes
These Fish Plates Will Organize Any Dinner Table
Disruptive innovation opportunity for tableware manufacturers to design and produce nesting dishes and coordinated dinnerware sets.
CategoryArt & Design
Perfectly Palatable Plates
The Sweeeeet Tableware Set is Made From Traditional Korean Dessert
The creation of edible tableware opens up opportunities for the food and beverage industry to create sustainable, unique, and interactive dining experiences.
CategoryLifestyle
Heart-Shaped Waffle Makers
The Chef's Choice M840 WafflePro Express is a Must for Valentine's Day
The home appliances industry can develop heart-shaped or holiday-themed appliances to create a more emotional connection with consumers.
