Swoon Cookie Crafters turned to the creative minds at Meers to reinvigorate the brand with a new name, new look and new attitude. Originally PS-Sweets, Swoon Cookie Crafters is a small custom sugar cookie company looking to put smiles on faces one cookie at a time. Bearing in mind the company's limited financial resources, Meers selected a ready-made box and focused on creating a strong identity for the brand through cheeky typography and clever minimalist styling.
Each carefully crafted cookie comes individually packaged with a label that mirrors the style found on the front of the box. For a touch of humor and sweetness once you uncover the bottom of the inside of the box it screams, "Oh, noooo... Cookies all gone?" There are few that couldn't identify with the sinking feeling that comes with demolishing a tasty box of cookies. To remedy the situation, Swoon Cookie Crafters thoughtfully includes the necessary contact information, so you can order your next batch with the greatest of ease.
Made over to reflect the stylish bakery that it is, Swoon Cookie Crafters packaging is modern yet comfortingly kitschy.