The Paper by Paperless Post Stationary Line is Polished and Chic

 - Mar 19, 2015
References: hightidenyc & thedieline
The Paper by Paperless Post line is an ultramodern, understated first foray into offline stationary by the web greeting card brand. The sleek set includes envelopes and cards contained in a self-mailing box, all with an incredibly simple yet elegant design.

The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion.

The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer.