The Paper by Paperless Post line is an ultramodern, understated first foray into offline stationary by the web greeting card brand. The sleek set includes envelopes and cards contained in a self-mailing box, all with an incredibly simple yet elegant design.
The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion.
The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer.
What Makes This Trend Stand Out
- Online-offline Hybrid Collections
- The expansion of e-card companies into print, more specifically the Paper by Paperless Post line, indicates an opportunity for offline products that cater to the style-driven consumer.
- Minimalist Aesthetics
- Designs that incorporate a clean and simple look like the Paper by Paperless Post line have potential in the stationary industry.
- Luxurious Refinement
- The refined design approach of the Paper by Paperless Post line is indicative of opportunities for higher-end stationary products in the market.
Sectors Adopting This
- E-cards and Stationary
- Companies within this industry have an opportunity to expand into offline products with designs that cater to style-driven consumers.
- Print and Packaging
- Companies within this industry have an opportunity to cater to the minimalist aesthetic trend with packaging designs that prioritize simplicity and elegance.
- Luxury Goods
- Companies within this industry have an opportunity to incorporate a refined design approach to stationary products, targeting consumers who value luxury and sophistication.
