The Paper by Paperless Post line is an ultramodern, understated first foray into offline stationary by the web greeting card brand. The sleek set includes envelopes and cards contained in a self-mailing box, all with an incredibly simple yet elegant design.
The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion.
The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer.