High fashion campaigns take on more realistic representations
Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people’s lives, albeit in a highly artistic fashion. This shift is not always demographically or body inclusive, however it fosters a sense of relatability to the masses that high fashion has long avoided, and is now looking to address as the industry faces issues of consumer disengagement.
Workshop Question - How can your brand revamp its products/services that tend to face lulls in consumer interest?
Trend Themes
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Realistic Fashion Campaigns — High fashion brands are embracing realism in their campaigns, which fosters a sense of relatability to the masses that the previously exclusive industry is looking to address.
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Inclusive Representation — Empowering campaigns and platforms are featuring women, minority groups, and families to shift the narrative of the mainstream perspective of traditional fashion campaigns.
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Uncomfortable High Fashion Campaigns — High fashion is creating campaigns that imitates the same uncomfortable poses and creative fashion choices, which make them much more relatable to the average consumer.
Industry Implications
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Fashion and Apparel — Realistic marketing campaigns that embrace relatable lifestyles can engage the millennials that relate to diversity in fashion.
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Marketing and Advertising — Influencer marketing and empowering campaigns that feature minority groups can empower the marginalized market as well as engage potential customers who value fashionable inclusion.
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Social Media — Unconventional high fashion campaigns that are relatable can go viral and trend on social media, which can attract brand exposure and lead to an increase in sales.
4 Featured, 34 Examples:
85,928 Total Clicks
Date Range:
Nov 17 — Feb 18
Trending:
Average
Consumer Insight Topics:
