High Fashion Realism

High fashion campaigns take on more realistic representations

Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people’s lives, albeit in a highly artistic fashion. This shift is not always demographically or body inclusive, however it fosters a sense of relateability to the masses that high fashion has long avoided, and is now looking to address as the industry faces issues of consumer disinterest.
SCORE 5.2
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41,968 Total Clicks
Nov 17 - Feb 18
This Year and Average
Art & DesignFashion
Featured Examples
Influencer Family Fashion Campaigns - This Acne Studios Campaign Features the Lewis-Anthony Clan
SCORE 6.9
This Year and Warm 687 Clicks Pub: Feb 9, 18
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
A few years after a post of them doing their daughter’s hair went viral and made them Instagram famous, dads Kordale Lewis and Kaleb Anthony have been featured in the fall/winter Acne Studios&#... [More]
Awkward High Fashion Campaigns - This Balenciaga Fashion Campaign Features 'Awkward Family Photos'
SCORE 5
This Year and Warm 438 Clicks Pub: Feb 9, 18
Awkward High Fashion Campaigns
This Balenciaga Fashion Campaign Features 'Awkward Family Photos'
Awkward family photos have long been going viral on the Internet, to the point where an entire website was created to document the various uncomfortable poses and styles of family photos of days past.... [More]
Designer-Backed Empowerment Platforms - Rebecca Minkoff is Launching the RM Superwomen Campaign
SCORE 4.9
This Year and Average 291 Clicks Pub: Jan 19, 18
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
The designer Rebecca Minkoff will soon be expecting her third child, and so instead of presenting her new spring collection at New York Fashion Week in February, she’ll instead be launching... [More]
Dating App Fashion Ads - Alice + Olivia is Advertising First Date Outfits to Women on Bumble
SCORE 3.3
This Year and Mild 305 Clicks Pub: Nov 2, 17
Dating App Fashion Ads
Alice + Olivia is Advertising First Date Outfits to Women on Bumble
Alice + Olivia is turning to the female-focused dating app Bumble as a new way to show off a variety of flirty first date outfits. The campaign features a variety of looks worn by various... [More]
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