High fashion campaigns take on more realistic representations
Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people’s lives, albeit in a highly artistic fashion. This shift is not always demographically or body inclusive, however it fosters a sense of relatability to the masses that high fashion has long avoided, and is now looking to address as the industry faces issues of consumer disengagement.
Workshop Question - How can your brand revamp its products/services that tend to face lulls in consumer interest?
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