Tress Strength

Edible products enhance the health and appearance of hair

Implications - Flavorful food products are being infused with super ingredients that enhance the health of consumers’ hair. Along with offering an alternative to supplement consumption for sceptical consumers, this shift also offers a clear marketing strategy for brands looking to capitalize on emerging habits in the health and wellness industry.
SCORE 6.3
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37,976 Total Clicks
Dec 16 - Feb 18
This Year and Warm
FashionLifestyleHealthCosmetics
Featured Examples
Collagen Snack Bars - Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
SCORE 6.5
Warm 1,686 Clicks Pub: Jul 26, 17
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
Driven by their own desire for “model-friendly, travel-ready food,” fashion models Jayla Harnwell and Chrissy Blair teamed up to launch Kalumi BEAUTYfood. The brand’s trio of... [More]
Collagen Coffee Creamers - Vital Proteins' 'Collagen Creamers' Offer Health and Beauty Benefits
SCORE 5.6
This Year and Warm 525 Clicks Pub: Oct 20, 17
Collagen Coffee Creamers
Vital Proteins' 'Collagen Creamers' Offer Health and Beauty Benefits
Vital Proteins is now expanding its collection of collagen products with the release of its non-dairy, gluten-free Collagen Creamers. The coconut milk-based creamers provide 10 grams of grass-fed,... [More]
Detoxifying Protein Milks - The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
SCORE 5.6
Warm 1,005 Clicks Pub: Apr 20, 17
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
The Nue Co’s Milk Protein + Gut Food beverage is a health supplement designed to boost one’s immune system and energy levels. Known for offering products that are designed to reduce... [More]
Hormone-Balancing Nut Snacks - These Yo' Nuts Snack Mixes Boast Fats and Proteins for Happy Hormones
SCORE 3.9
Mild 585 Clicks Pub: Dec 23, 16
Hormone-Balancing Nut Snacks
These Yo' Nuts Snack Mixes Boast Fats and Proteins for Happy Hormones
There are tons of nut snack mix products on the market that put an emphasis on providing satiety between meals, fuel during physical activities and if nothing else, flavor. Yo’ Nuts is an... [More]
Hair Health Baking Mixes - Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
SCORE 6.1
This Year and Warm 462 Clicks Pub: Feb 22, 18
Hair Health Baking Mixes
Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
Yo’Nuts launched its ‘For the Love of Hair’ nut snack as a means of supporting the growth of healthy hair with good fats, protein and minerals—the nut mix has also been combined... [More]
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