Social Store Entertainment

Stores incorporate elements that reflect the ubiquity of social media

Implications - In order to capture the attention of young consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Millennials and Gen Z feel more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
272,502 Total Clicks
Mar 15 - Aug 16
Hot
Featured Examples
High-Tech Beauty Bars - The Skinfood Concept Shop Features Tech-Integrated Displays
SCORE 7.1
Warm 11,049 Clicks Pub: May 13, 16
High-Tech Beauty Bars
The Skinfood Concept Shop Features Tech-Integrated Displays
The Korean beauty brand Skinfood teamed up with the digital media company Centdegrés to create a high-tech concept store in Seoul. In recent years, a number of brands have begun adding interactive... [More]
In-Store Selfie Contests - Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
SCORE 6.9
Warm 13,628 Clicks Pub: Mar 17, 15
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... [More]
Digital Flagship Beauty Stores - The New NYX New Jersey Store Has an Interactive Makeup Station
SCORE 6.5
Warm 6,282 Clicks Pub: Feb 17, 16
Digital Flagship Beauty Stores
The New NYX New Jersey Store Has an Interactive Makeup Station
The soon to be opened NYX New Jersey flagship is the brand’s first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping... [More]
In-Store Mood Board Ads - This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
SCORE 6.5
Warm 2,695 Clicks Pub: Jul 12, 16
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... [More]
App-Connected Footwear Shops - Aldo's Connected Retail Store Concept Integrates eCommerce
SCORE 6.4
Warm 1,538 Clicks Pub: Aug 19, 16
App-Connected Footwear Shops
Aldo's Connected Retail Store Concept Integrates eCommerce
Aldo’s ‘Connected Store’ is a new retail store concept that’s being explored by the footwear and accessory brand in New York’s Westfield World Trade Center Mall. The... [More]
In-Store Instagram Displays - The New Macy's Location Features Millennial-Focused Tech Displays
SCORE 5.7
Warm 2,641 Clicks Pub: Sep 22, 15
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... [More]
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