Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Energetic
Escape
Millennial parents opt for adult-worthy vacations with kid-friendly add-ons.
3.3
Trend score
Trend
What is the Energetic Escape trend?
Energetic Escape: In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development.
Trend themes
Themes within the Energetic Escape trend
Three behaviours holding the trend together01
Fitness-Focused Family Vacations
With millennials placing a premium on wellness, this trend caters to active families looking to incorporate exercise into their family vacations.
02
Eco-Adventure Activities for Families
This trend caters to families looking for immersive experiences in the great outdoors while being mindful of their impact on the environment.
03
Family-Centric Playgrounds and Workshops
Indoor playgrounds and workshops like Sprouts Kids cater to millennial parents looking to create memorable experiences for both themselves and their children.
Industry implications
What the Energetic Escape trend means for industry
Where the trend changes the playbookFor
Family/Adventure Travel
Companies like Green Frog Adventures and Backroads offer specialized, active vacation packages for families.
For
Eco-Tourism
Companies like Wilderness Waterpark and WeatherPort Yurts offer environmentally conscious experiences for families looking to immerse themselves in nature.
For
Family Entertainment
Indoor playgrounds and workshops like Sprouts Kids are part of a growing industry focused on providing unique and engaging experiences for families with young children.
Workshop question
How can your brand continue to appeal to consumers as they age?
Trend signals
Trend signals for Energetic Escape
Trend score 3.3 out of 10, from popularity 45%, activity 45%, freshness 8%.
Popularity45%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Energetic Escape trend
6 featured examples from Oct 28, 2015 to Apr 26, 2016CategoryEco
Comfortable Glamping Yurts
WeatherPort Yurts are Perfect for Idyllic Outdoor Adventures
Disruptive innovation opportunity: Partner with luxury resorts or campgrounds to offer glamping yurts as upscale accommodations, attracting new clientele and enhancing the overall…
CategoryLifestyle
Eco Obstacle Courses
Wilderness Waterpark's Northern Lights Sky Ropes Course is Family-Friendly
Amusement parks can innovate by offering more obstacle courses that cater to families and all age groups, especially with safety measures in place.
CategoryWorld
Familial Adventure Travel Agencies
Green Frog Adventures is Perfect Planning for Active Families
Tourism industry players will provide more family adventure travel packages, giving them an opportunity to stay competitive and meet the growing demand for such services.
CategoryLife-Stages
Indoor Playground Workshops
Sprouts Kids Hosts Family-Friendly Fitness, Play and Dance Workshops
Fitness businesses can offer parent and child fitness classes and other active workouts, encouraging parents to engage in fitness with their children.
CategoryLifestyle
Family Bike Tours
This Company Offers Exciting Vacation Packages for Active Families
Incorporating fitness and customizable, family-centric offerings into travel packages can draw in customers and create a unique, competitive advantage for tourism companies.
CategoryWorld
Festive Family Getaways
The Four Seasons Orlando Will Provide Families Holiday-Themed Experiences
Tap into the hospitality and tourism industry by offering unique holiday-themed experiences and transforming luxury resorts into winter wonderlands.
