Gifting becomes more communal through collaborative, crowdsourced apps
Implications - Adding another level of engagement to the gifting process, branded apps are turning to crowdsourcing and crowdfunding techniques to turn the process into a more collaborative activity. Providing a platform where large groups can easily contribute funds, designate gifts and offer input, these apps speak to a desire to not only make social activities like gifting more convenient, but also for day-to-day processes that are more communal in nature.
Workshop Question - How could you leverage crowdsourcing as an aspect of your brand's product or service?
Trend Themes
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Crowdfunding — Crowdfunding techniques have made gifting more collaborative with branded apps providing a platform where large groups can easily contribute funds, designate gifts and offer input.
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Digital Gift Cards — Gifting convenience and efficiency is being provided by digital gift cards that eliminate the need for physical gift cards reducing plastic waste.
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Group Gifting — Group gifting apps are providing a perfect solution for situations in which multiple users are trying to raise funds for large or expensive gift items.
Industry Implications
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Social Media — Social media companies can tap into this trend by creating more social and collaborative platforms that leverage crowdsourcing techniques for gifting.
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E-commerce — E-commerce companies benefit from digital gift cards popularity by offering them across various products and services, making it easier for consumers to purchase gifts on the go.
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Fintech — Fintech companies can leverage crowdfunding techniques for group gifting apps to create more efficient payment options for the complex process of collecting contributions, purchasing the gift and coordinating shipping
