Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Maker
Families
Millennial parents join kids in hands-on DIY workshops.
3.0
Trend score
Trend
What is the Maker Families trend?
Maker Families: As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life.
Trend themes
Themes within the Maker Families trend
Three behaviours holding the trend together01
Family Maker Education
The trend of maker education expands to families, through hands-on activities such as graffiti, museum workshops and family-friendly painting classes. This is a chance for businesses to leverage this demand and provide creative family activities that promote the desire for learning new skills and actively spending time together.
02
Interactive Museum Experiences
Museums are developing new ways of keeping children engaged to cater to visitors with families. Hands-on workshops and activity kits with touch objects, flashcards, and sketch pads help to keep children motivated and interested in learning. This is an opportunity for businesses to study the keys to linking museum exhibits to family experiences for wider engagement.
03
Do-It-Yourself Dining
Pop-up restaurants that provide do-it-yourself cooking experience for guests are emerging as the next trend in culinary experiences. These feature group cooking activities with the guidance of an experienced chef and also let diners browse kitchen showrooms. Restaurants and brands can capitalize on providing affordable DIY dining experiences with the help of experts to create a unique and enjoyable experience.
Industry implications
What the Maker Families trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
As children and adults demand more creative and engaging activities, the entertainment industry can offer family-friendly workshops and immersive experiences that bring families together while learning new skills.
For
Museums & Art Galleries
To attract young audiences, museums and art galleries can offer family-friendly activities like the Maker Club and Family Activity Centers to introduce children to artwork and history, and to facilitate family bonding moments that promote learning and exploration.
For
Hospitality Industry
The hospitality industry can take advantage of the trend of DIY dining, such as IKEA's Dining Club offering, and adapt it to offer on-site cooking lessons and experiences in restuarants. This will appeal to the younger generation's thirst for shared culinary experiences, togetherness and connection.
Workshop question
In what ways can your brand cater to families who prioritize hands-on engagement and educational experiences?
Trend signals
Trend signals for Maker Families
Trend score 3.0 out of 10, from popularity 43%, activity 41%, freshness 8%.
Popularity43%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Maker Families trend
6 featured examples from Dec 16, 2015 to Sep 2, 2016CategoryMarketing
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
The hospitality industry can take advantage of the pop-up dining trend by creating temporary dining experiences that offer interactive and personalized culinary experiences.
CategoryArt & Design
Kid-Friendly Graffiti Classes
4CATS' 'Express Yo Self' Seminars Teach Children Street Art Tricks
The trend of offering graffiti classes for children presents a unique opportunity for businesses in traditional education institutions to extend their services and attract new stu…
CategoryArt & Design
Family-Friendly Painting Workshops
This Company Offers Painting Workshops for the Whole Family
These workshops showcase a need for innovative art education programs that cater to families and encourage creativity and imagination in children.
CategoryArt & Design
Hands-On Museum Workshops
The Maker Club Teaches Children and Parents to Work with Their Hands
Museums and galleries can offer unique experiences to visitors that go beyond traditional exhibits by providing workshops and educational opportunities for all ages.
CategoryArt & Design
Family-Friendly Museum Tours
The Guggenheim Offers Special Activity Kits for Children
Museums are expanding their offerings to be more inclusive of families, creating opportunities for innovative interactive activities and experiential learning.
CategoryLife-Stages
Vibrant Family Activity Centers
The Family Lab at the Groninger Museum is Designed for Events
The family-oriented focus for new museum spaces creates opportunities for designers and technology companies to work with cultural institutions to create immersive learning experi…
