Brands offer cost-free menu items to intrigue and delight consumers
Implications - In an attempt to draw in new consumers, food and beverage companies offer flavorful giveaways as a means to reach a broader audience. By providing consumers with cost-free snacks and drinks, brands are able to showcase their products and build a more diverse following. This creates a more authentic, humanized brand perception, which is especially relevant to consumers in the social media age.
Workshop Question - If you were to launch a promotion with product giveaways, which products would you offer to draw in consumers?