Category
Lifestyle
Assisted Choices
Trend cluster
Category
Decaffeinated
Energy
Consumers seek natural, edible options for an energetic boost.
4.2
Trend score
Trend
What is the Decaffeinated Energy trend?
Decaffeinated Energy: While caffeine is a typical option for busy consumers to gain energy, alternative, edible products cater to those looking for an all-natural boost. This is a response to the conundrum many consumers have fallen victim to: a fast-paced lifestyle that demands convenience, versus a shift in priorities toward health and wellness.
Trend themes
Themes within the Decaffeinated Energy trend
Three behaviours holding the trend together01
Natural Energy Boosters
Alternative, edible products cater to those looking for an all-natural boost, creating opportunities for companies to develop and market innovative products with natural ingredients.
02
Customizable Snacks
The ability to create personalized snack options catering to individual preferences offers a marketing opportunity for companies to create unique products and customer experiences.
03
Convenient Food Supplements
The increasing demand for food supplements in compact and portable formats offers an opportunity for companies to develop on-the-go food supplements for people who engage in high-energy activities.
Industry implications
What the Decaffeinated Energy trend means for industry
Where the trend changes the playbookFor
Food and Beverages
An industry that can leverage natural ingredients and develop new products that cater to the health and wellness trend.
For
Fitness
An industry that can capitalize on the demand for portable and compact food supplements designed to fuel the energy demands of high-energy activities and sports enthusiasts.
For
Personalized Marketing
An industry that can use customization to create unique customer experiences, build brand loyalty and stand out from competitors.
Workshop question
What are two opposing needs of your customer base, and how can your product or service consolidate them?
Trend signals
Trend signals for Decaffeinated Energy
Trend score 4.2 out of 10, from popularity 59%, activity 58%, freshness 8%.
Popularity59%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Decaffeinated Energy trend
4 featured examples from Oct 28, 2015 to Apr 19, 2016CategoryLifestyle
Chilled Nutrition Bars
Omax' Preservative-Free Frozen Snack is Rich in Vitamins, Iron and Fiber
Industry that can capitalize on the growing demand for preservative-free, nutritious snacks.
CategoryLifestyle
Personalized Energy Bars
This Company Lets Customers Order Custom Energy Bars
Companies in the health foods industry can implement customizable snack options and personalized energy bars to target health-conscious consumers.
CategoryLifestyle
Gourmet Superfood Chocolates
These Herbed Healthy Chocolates Enhance Beauty, Energy & Tranquility
Disruptive innovation opportunity: Revolutionize the confectionery industry by introducing healthier alternatives, such as superfood-infused chocolates with functional benefits.
CategoryLifestyle
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
Companies can tap into the growing demand for sports nutrition products and develop innovative, portable, and easy-to-use products.
