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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,932 more

Democratized Milestone

Big-ticket items become a part of sharing culture

Implications - The share economy has permeated everything from temporary transportation to travel and accommodations, recently working its way into big-ticket items. This convergence of traditional milestones -- such as car or home ownership -- with modern values speaks to the mainstream Millennial who is more inclined to traditional values, but is open to new forms of "ownership."
Workshop Question - In a world where ownership is decreasing in value, how does your brand push to create a sense of shared community?
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
65,398 Total Clicks
Date Range:
Jan 16 — May 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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