Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Philanthropy
Consumers turn to apps to give gifts to those in need.
2.2
Trend score
Trend
What is the Appified Philanthropy trend?
Appified Philanthropy: Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good.
Trend themes
Themes within the Appified Philanthropy trend
Three behaviours holding the trend together01
Streamlined Philanthropy
New apps are simplifying the donation process, making philanthropy more efficient and curated.
02
Charitable Gifting
Donation apps are offering unique gift ideas and a tax-deductible receipt to both the sender and recipient.
03
Socially Conscious Giving
Coffee and meal-sharing donation apps encourage small gestures and meaningful connections in the community.
Industry implications
What the Appified Philanthropy trend means for industry
Where the trend changes the playbookFor
Mobile App Development
As more people seek convenient ways to give back, there is a growing need for efficient and user-friendly donation apps.
For
Social Networking
Coffee-sharing and meal donation apps are creating social networks that connect users through small acts of kindness and generosity.
For
Charitable Organizations
These new donation apps offer opportunities for charities to reach a larger audience and engage with new donors.
Workshop question
Consumers have an innate desire to promote social causes; how can you help streamline that process?
Trend signals
Trend signals for Appified Philanthropy
Trend score 2.2 out of 10, from popularity 29%, activity 28%, freshness 8%.
Popularity29%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Philanthropy trend
4 featured examples from Nov 23, 2015 to May 5, 2016CategoryTech
Charitable Coffee-Gifting Apps
The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers.
CategoryTech
Charitable Gift-Giving Apps
The 'Gift of Kindness' App Lets Users Donate on Behalf of Others
Disruptive innovation opportunity: Create mobile apps that facilitate charitable giving and offer innovative features for users to engage with charitable organizations.
CategoryTech
Charitable Donation Apps
The Gone for Good App Helps Users Donate Gently Used Items
Charitable organizations can leverage apps like Gone for Good to streamline the collection of gently used items and increase their revenue streams.
CategoryTech
Charitable Meal-Sharing Apps
This App Collects Smartphone Donations to Help Feed Starving Children
The rise of meal-sharing apps like ShareTheMeal presents an opportunity for mobile app developers to create innovative solutions for charitable giving.
