Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prosumer
Tourism
Influencers infiltrate the travel and tourism space.
3.3
Trend score
Trend
What is the Prosumer Tourism trend?
Prosumer Tourism: Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity.
Trend themes
Themes within the Prosumer Tourism trend
Three behaviours holding the trend together01
Influencer Tourism
Social media influencers are recognized as a legitimate source of travel advice, boosting credibility through authenticity.
02
Peer-to-Peer Tourism Platforms
Peer-to-peer tourism platforms, such as Lopeca, disrupt traditional travel models by matching users with remote tour guides.
03
Geotagging and Location-based Storytelling
Krumb's location-based storytelling app has disruptive consequences to an industry where users can leave messages or stories when visiting locations.
Industry implications
What the Prosumer Tourism trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Social media influencer's boost credibility and present a good marketing avenue in the travel industry.
For
Mobile App Development
New mobile applications such as Storie and Lopeca are emerging to disrupt traditional mobile applications.
For
Marketing and Advertising
New marketing opportunities are being created in geotagging and location-based storytelling thanks to Krumb's disruption.
Workshop question
Where can peer review be incorporated into your strategy to enhance authentic engagement?
Trend signals
Trend signals for Prosumer Tourism
Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%.
Popularity53%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Prosumer Tourism trend
6 featured examples from Mar 18, 2015 to May 12, 2016CategoryTech
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
Disruptive innovation opportunity: Leveraging user-generated photos from social media to provide personalized travel recommendations and experiences.
CategoryTech
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
Disruptive innovation opportunity: Develop a new social media platform that integrates geolocation and temporary posts for enhanced user engagement and targeted advertising.
CategoryTech
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
Disruptive innovation opportunity: Develop interactive video storytelling experiences that blur the lines between traditional entertainment and user-generated content.
CategoryWorld
Live Smartphone Tourism
Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals
The tourism industry can leverage the concept of live smartphone tours to enhance the travel experience by providing unique and immersive virtual journeys.
CategoryWorld
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Airlines offering incentives like all-expenses paid trips to generate brand awareness and attract customers.
CategoryMarketing
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
The travel and tourism industry can leverage livestreamed city tours to attract visitors with an interactive and authentic experience.
