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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,055 more

Prosumer Tourism

Influencers infiltrate the travel and tourism space

Implications - Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity.
Workshop Question - Where can peer review be incorporated into your strategy to enhance authentic engagement?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
112,941 Total Clicks
Date Range:
Mar 15 — May 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Social Media Travel Guides
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
The Sherpa mobile app utilizes the popularity of social media platform Instagram by transforming the photos people take of different locations into a curated travel guide. The guides are depicted... MORE
Geotagged Storytelling Apps
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
The Krumb app combines ephemeral social media with map applications. The Belgian startup lets you attach stories and messages to locations, which are only visible when you are physically at that... MORE
Video Storytelling Apps
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
This video storytelling app is another mobile application backed by an adventurous YouTuber. Co-founder Louis Cole is one of the minds behind the Storie app—which is developed to help people... MORE
Live Smartphone Tourism
Live Smartphone Tourism
Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals
If you have the itch to travel but can’t afford to go on vacation right now, watching smartphone video tours lets you go to new places without actually having to move. Currently in beta,... MORE
Snapshot Travel Incentives
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Those with a love of travel and social media will want to take advantage of a new incentive from Icelandic budget airline Wow Air. The carrier is looking for four ‘SnapTravelers’ who... MORE
play_circle_filled Livestreamed City Tours
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
‘Play Melbourne Live’ is a new campaign out of Australia that’s described as a game that anyone in the world can play through Periscope. In Melbourne, citizens carry around a 3D-... MORE

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Fictional Hipster Airlines
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Social Media Boarding Passes
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play_circle_filled Livestreamed Motorcycle Rides
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The Toronto Poetry Map Matches Quotes with Geographic Locations
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Rounds is a Group Video Chat App to Connect with 12 Buddies at Once
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The Massively Interactive Storytelling Platform Engages with Readers
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Sup is an App That Gamifies the Experience of Sharing Videos with Friends
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The Worldwize Travel App is Geared Towards Millennials
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The Social Network Turns Your Travel Pics Into a Trip-Planning Tool
play_circle_filled Social City Guides
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Splendia's City Guide is Made Up of Travel Photos on Instagram
Narrative-Encouraging Book Readers
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