Category
World
Layered Getaways
Trend cluster
Category
Niche
Bucketlisting
Millennial travel is increasing, and brands accommodate by honing in on needs.
3.9
Trend score
Trend
What is the Niche Bucketlisting trend?
Niche Bucketlisting: Despite the fact that Millennials are more in debt than any other generation, they travel more frequently. One of the driving factors is this group's dedication to the bucket list. As a response, brands are releasing once-in-a-lifetime travel options complete with Millennial-specific final touches, such as selfie tours. This speaks to the ongoing prioritization of experience over responsibility for the Millennial group.
Trend themes
Themes within the Niche Bucketlisting trend
Three behaviours holding the trend together01
Millennial Bucketlisting
Travel brands are fulfilling Millennial's 'bucket list' dreams with once-in-a-lifetime tours and activities.
02
Adventure and Wellness Travel
Travel packages now offer adventure experiences with a focus on sustainability, youth empowerment, and wellness retreats.
03
Interactive Travel Experiences
Travel platforms are offering unique and unconventional activities like sunset safaris, mixology experiences, outdoor treehouses, and surf retreats.
Industry implications
What the Niche Bucketlisting trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Businesses can focus on renewing their travel packages to offer experience-rich opportunities that align with trendy wanderlust.
For
Luxury and Premium Brands
High-end brands can partner with luxury hotels and resorts to offer premium travel experiences, giving customers a memorable and sophisticated plan.
For
Technology and Transportation
Develop innovative platforms that facilitate personalized and confidential interactive travel experiences, such as booking, sightseeing, and adventure activities easily and quickly for customers.
Workshop question
How could you cater to the growing desire among consumers for once-in-a-lifetime experiences?
Trend signals
Trend signals for Niche Bucketlisting
Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%.
Popularity52%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Niche Bucketlisting trend
7 featured examples from Sep 17, 2014 to Jun 1, 2016CategoryEco
Outdoor Treehouse Resorts
The Bangkok Treehouse Resort Lets Guests Sleep Under the Stars & Foliage
Opportunities for hotels and resorts to differentiate themselves by creating eco-friendly experiences.
CategoryTech
Selfie Travel Packages
Mandarin Oriental's Unique Hotel Package is Designed for Phonetographers
Hotels can capitalize on the trend of selfie tourism by offering packages that cater to travelers' desire for unique, photo-worthy experiences.
CategoryWorld
Balinese Spa Vacations
The Surf Goddess Retreat is Designed for Adventurous Women
Spa retreats can provide a unique experience that combines relaxation with adventure, making it a popular choice for those looking for something out of the ordinary.
CategoryWorld
Adventure-Based Travel Platforms
This Website Helps Customers Book Exciting Travel Activities
Opportunity to tap into the adventure travel market by offering a wide range of exciting activities.
CategoryLifestyle
Charitable Backpacker Platforms
The Operation Groundswell Travel Programs Donate Funds
Travel and tourism companies have the opportunity to create unique backpacking experiences that combine adventure with social impact, catering to the growing demand for travel exp…
CategoryLifestyle
Sunset Safari Experiences
Disney's Animal Kingdom is Now Open After Dark
Theme parks and attractions can benefit from offering extended hours and incorporating combined entertainment experiences with potential for increased ticket sales and additional…
CategoryMarketing
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
Introducing innovative and luxurious experiences for air travelers.
