Millennial travel is increasing, and brands accommodate by honing in on needs
Implications - Despite the fact that Millennials are more in debt than any other generation, they travel more frequently. One of the driving factors is this group's dedication to the bucket list. As a response, brands are releasing once-in-a-lifetime travel options complete with Millennial-specific final touches, such as selfie tours. This speaks to the ongoing prioritization of experience over responsibility for the Millennial group.
Workshop Question - How could you cater to the growing desire among consumers for once-in-a-lifetime experiences?
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Sep 14 — May 16
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