Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority.
Workshop Question - How can you and your team be more mindful of the transforming needs of your core demographic as they age and transform?
Trend Themes
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Adult Coloring Books — The popularity of adult coloring books shows a desire for creative expression among Millennials and adults, creating an opportunity for related craft and art supplies.
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Art Therapy Apps — Art therapy apps like Chromaldry provide an innovative opportunity for self-care and creative expression through digital means.
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Mindful Care Packages — Pick Me Up Parcels offers a unique gift box service curating care packages around the idea of mindfulness and staying present, providing an innovative opportunity for gifting and relaxation products.
Industry Implications
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Art and Crafts Industry — The adult coloring book trend shows an opportunity to expand artistic and craft supplies targeted at adults.
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Digital Health Industry — Art therapy apps and similar digital resources are becoming important in the digital health industry, providing new ways to manage and promote mental well-being.
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Gifting Industry — Mindful care packages create a new opportunity in the gifting industry, providing a unique and personalized gift for any occasion.
4 Featured, 31 Examples:
136,172 Total Clicks
Date Range:
Nov 15 — Apr 16
Trending:
Hot
Consumer Insight Topics:
