Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Therapeutic
Craft
Arts and tactical creation is seen as cathartic for stressed consumers.
5.1
Trend score
Trend
What is the Therapeutic Craft trend?
Therapeutic Craft: As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority.
Trend themes
Themes within the Therapeutic Craft trend
Three behaviours holding the trend together01
Adult Coloring Books
The popularity of adult coloring books shows a desire for creative expression among Millennials and adults, creating an opportunity for related craft and art supplies.
02
Art Therapy Apps
Art therapy apps like Chromaldry provide an innovative opportunity for self-care and creative expression through digital means.
03
Mindful Care Packages
Pick Me Up Parcels offers a unique gift box service curating care packages around the idea of mindfulness and staying present, providing an innovative opportunity for gifting and relaxation products.
Industry implications
What the Therapeutic Craft trend means for industry
Where the trend changes the playbookFor
Art and Crafts Industry
The adult coloring book trend shows an opportunity to expand artistic and craft supplies targeted at adults.
For
Digital Health Industry
Art therapy apps and similar digital resources are becoming important in the digital health industry, providing new ways to manage and promote mental well-being.
For
Gifting Industry
Mindful care packages create a new opportunity in the gifting industry, providing a unique and personalized gift for any occasion.
Workshop question
How can you and your team be more mindful of the transforming needs of your core demographic as they age and transform?
Trend signals
Trend signals for Therapeutic Craft
Trend score 5.1 out of 10, from popularity 67%, activity 77%, freshness 8%.
Popularity67%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Therapeutic Craft trend
4 featured examples from Nov 2, 2015 to Apr 19, 2016CategoryLifestyle
De-Stressing Care Packages
Pick Me Up Parcels is a Gift Box Service Focusing on Mindful Activities
This industry can benefit from incorporating mindful care packages into their offerings, catering to customers seeking stress relief and self-care.
CategoryArt & Design
Post-Breakup Coloring Books
This Coloring Book is Designed to Help Users Overcome a Breakup
The self-care industry can explore creating specialized products and services to support individuals in their journey towards healing and recovery after a breakup.
CategoryArt & Design
Body Positive Coloring Books
This Coloring Book is Filled with Body Positive Illustrations
Body positive art can become a new trend in the art industry, promoting self love and acceptance.
CategoryArt & Design
Relaxing Selfie-Coloring Apps
This App Turns Any Smartphone Photo into a Coloring Book Page
The demand for mobile app development in the art therapy space presents a lucrative market for businesses to create user-friendly and engaging applications.
