The Operation Groundswell program caters to travelers in search of an alternative backpacking experience. Coined 'backtivism,' this platforms assembles and executes a series of trips for adventurers looking to contribute to communities in need.
A small participant fee goes towards local grassroots groups that the company works with throughout the duration of the backpacking trips. This helps the organization work in tandem with members of these groups while on the ground, contributing to the proper functioning of the philanthropic trips.
These trips are themed, with excursions focused on youth empowerment, environmental sustainability, health and education. In all of this, the goal remains the same: fostering positive change throughout every corner of the globe. By allowing members to see these corners, Operation Groundswell is also creating eye opening first hand experiences.