Faux Artisan

QSR breakfast menus are upleveled with patisserie-inspired pastry-buns

Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods.
SCORE 4.4
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33,150 Total Clicks
Mar 16 - Sep 16
This Year and Mild
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Bakery-Inspired Pancakes - The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
SCORE 5.9
Warm 669 Clicks Pub: Apr 14, 16
Bakery-Inspired Pancakes
The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
IHOP recently expanded its breakfast menu with the addition of Cupcake Pancakes and two other bakery-inspired dishes. While the new items are pegged as a breakfast fare, the rich flavors and... [More]
Pretzel-Based Breakfast Sandwiches - The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
SCORE 5.5
Warm 829 Clicks Pub: Apr 20, 16
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
Carl’s Jr. and Hardee’s recently teamed up with Auntie Anne’s to create the new Pretzel Breakfast Sandwich. A growing number of fast food chains have been experimenting with... [More]
Savory Donut Sandwiches - This Chain Serves Up Donuts and Fried Chicken for Breakfast
SCORE 6
This Year and Warm 339 Clicks Pub: Sep 12, 16
Savory Donut Sandwiches
This Chain Serves Up Donuts and Fried Chicken for Breakfast
The chain Astro Doughnuts and Fried Chicken, is reinventing breakfast by serving up savory donut sandwiches first thing in the morning. With a growing number of fast food chains selling breakfast... [More]
Fruity Dessert Empanadas - Taco Bell May Add Two New Dessert Options to Its Breakfast Value Menu
SCORE 3
Mild 248 Clicks Pub: Apr 13, 16
Fruity Dessert Empanadas
Taco Bell May Add Two New Dessert Options to Its Breakfast Value Menu
Taco Bell is currently toying with the idea of adding dessert empanadas and French Toast Dippers to its $1 breakfast value menu. While the chain is largely know for its savory Mexican entrees, the... [More]
Glazed Breakfast Sandwiches - Country Style's New Doughnut Breakfast Sandwiches are Sweet and Savory
SCORE 2.4
This Year and Untested 73 Clicks Pub: Sep 9, 16
Glazed Breakfast Sandwiches
Country Style's New Doughnut Breakfast Sandwiches are Sweet and Savory
The Canadian coffee shop chain Country Style recently began selling Doughnut Breakfast Sandwiches made with a unique combination of sweet and savory ingredients. While many fast food chains have... [More]
Muffin-Topped Breakfast Sandwich - These New Breakfast Sandwiches are Served on Muffin Tops
SCORE 1.7
Untested 117 Clicks Pub: Mar 2, 16
Muffin-Topped Breakfast Sandwich
These New Breakfast Sandwiches are Served on Muffin Tops
The new breakfast sandwiches from Carl’s Jr. are served on muffin tops instead of bread. When it comes to breakfast, many people have a tough time deciding between sweet and savory dishes.... [More]
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