Faux Artisan

QSR breakfast menus are upleveled with patisserie-inspired pastry-buns

Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,970 Total Clicks
Apr 16 - May 18
This Quarter and Average
MarketingLifestyleFood
Featured Examples
Mince Pie Croissant Hybrids - UK Bakery Paul's Remixes an On-the-Go Breakfast with Mincemeat
SCORE 7.9
This Quarter and Hot 345 Clicks Pub: May 7, 18
Mince Pie Croissant Hybrids
UK Bakery Paul's Remixes an On-the-Go Breakfast with Mincemeat
UK-based bakery Paul added its own twist to the classic croissant late last year with the launch of its mince pie pastries. Inspired by traditional meat pie dishes, the hybrid snack is ideal for on-... [More]
Bakery-Inspired Pancakes - The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
SCORE 5.2
Warm 957 Clicks Pub: Apr 14, 16
Bakery-Inspired Pancakes
The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
IHOP recently expanded its breakfast menu with the addition of Cupcake Pancakes and two other bakery-inspired dishes. While the new items are pegged as a breakfast fare, the rich flavors and... [More]
Pretzel-Based Breakfast Sandwiches - The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
SCORE 4.9
Average 976 Clicks Pub: Apr 20, 16
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
Carl’s Jr. and Hardee’s recently teamed up with Auntie Anne’s to create the new Pretzel Breakfast Sandwich. A growing number of fast food chains have been experimenting with... [More]
Savory Donut Sandwiches - This Chain Serves Up Donuts and Fried Chicken for Breakfast
SCORE 5.1
Warm 437 Clicks Pub: Sep 12, 16
Savory Donut Sandwiches
This Chain Serves Up Donuts and Fried Chicken for Breakfast
The chain Astro Doughnuts and Fried Chicken, is reinventing breakfast by serving up savory donut sandwiches first thing in the morning. With a growing number of fast food chains selling breakfast... [More]
Artisanal Pastry Breakfasts - IHOP 'Sugar, Spice & Everything Nice' Breakfast Menu Items are Tasty
SCORE 4
Average 533 Clicks Pub: Feb 17, 17
Artisanal Pastry Breakfasts
IHOP 'Sugar, Spice & Everything Nice' Breakfast Menu Items are Tasty
Launched as limited-edition items for patrons to enjoy, the IHOP ‘Sugar, Spice & Everything Nice’ breakfast menu items offer an artisanal taste experience. The IHOP ‘Sugar,... [More]
Venezuelan Pastry Pairings - This Montreal Bakery Sells Cachitos Alongside Fresh Coffee
SCORE 1.5
Untested 175 Clicks Pub: Sep 9, 16
Venezuelan Pastry Pairings
This Montreal Bakery Sells Cachitos Alongside Fresh Coffee
Montreal bakery concept ‘Cachitos’ is giving consumers a brand new breakfast option that serves as a savory alternative to the traditional coffee and pastry combo. As part of its... [More]
Quantcast