QSR breakfast menus are upleveled with patisserie-inspired pastry-buns
Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods.
Workshop Question - Are there ways your brand can adapt your products or services to offer a more refined, elevated experience?
Trend Themes
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Hybridized Offerings — Consumers are desiring hybridized offerings that blur the line between traditional breakfast and dessert, as shown by an ongoing demand for bakery-inspired and savory-sweet options.
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Artisanal Fast Food — QSR breakfast menus are incorporating pastry-inspired buns inspired by artisan options available at local cafes, showcasing a desire to see higher quality ingredients used in fast food meals.
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Savory Donut Sandwiches — Restaurants such as Astro Doughnuts and Fried Chicken are setting themselves apart by putting an innovative spin on classic dishes such as breakfast sandwiches by adding savory donuts.
Industry Implications
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Fast Food — QSR breakfast menus and new bakery-inspired items showcase a move towards artisanal fast food that utilizes higher quality ingredients.
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Bakery — Bakeries are teaming up with fast food chains and creating unique pastries to cater to a broad range of on-the-go breakfast options.
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Coffee — Coffee shops are partnering with pastry shops to showcase unique on-the-go breakfast items such as Venezuelan-style pastries or sausage sandwiched in glazed donuts.
