The Canadian coffee shop chain Country Style recently began selling Doughnut Breakfast Sandwiches made with a unique combination of sweet and savory ingredients. While many fast food chains have begun offering a greater number of breakfast options, consumers are still often forced to choose between sweet and savory dishes. These new sandwiches eliminate the choice by allowing consumers to enjoy multiple flavors at once.
Country Style's new Doughnut Breakfast Sandwiches are similar to other fast food offerings in that they contain the standard combination of eggs, meat and cheese. However, instead of an English muffin or a bagel, these sandwiches each feature a pair of sugary sweet doughnut buns. The glazed donuts are then grilled to create warm breakfast sandwiches that offer the perfect combination of sweet and savory.
What's Driving This Trend
- Breakfast Fusion
- The combination of sweet and savory ingredients in breakfast sandwiches offers a disruptive innovation opportunity in the fast food industry.
- Gourmet Fast Food
- Using glazed doughnut buns in breakfast sandwiches introduces a unique twist to traditional fast food offerings, creating a disruptive innovation opportunity in the fast food industry.
- Flavorful Convenience
- Providing consumers with breakfast sandwich options that feature multiple flavors in one convenient package presents a disruptive innovation opportunity in the fast food industry.
Who This Affects Most
- Fast Food
- Incorporating sweet and savory elements in breakfast sandwiches can be a disruptive innovation opportunity in the fast food industry.
- Bakery
- Creating glazed doughnut buns specifically designed for breakfast sandwiches provides a disruptive innovation opportunity in the bakery industry.
- Coffee Shop
- Offering unique breakfast sandwich options with glazed doughnut buns can be a disruptive innovation opportunity in the coffee shop industry.
