Belgian Waffle Breakfast Sandwiches

Tim Hortons Just Launched a New Waffle Breakfast Sandwich

Tim Hortons is making your breakfast drinks come true with the launch of its new Waffle Breakfast Sandwich in the U.S..

A delicious combination of sweet and savory flavors, Tim Hortons' new breakfast sandwich is the ultimate morning meal. The dish features your choice of sizzling bacon or sausage, a slice of American cheese, and a freshly cracked egg, all sandwiched between two crispy maple-flavored Belgian waffles.

As some eagle-eyed fans may remember, this is not the first time Tim Hortons has launched a savory-sweet breakfast sandwich. The brand actually launched a Belgian Waffle Breakfast Sandwich several years ago with similar ingredients, however, there was an omelet patty in place of a freshly cracked egg.

The new Waffle Breakfast Sandwich is available now for a limited time.

Image Credit: Tim Hortons

Sweet-savory Blend
Opportunities to innovate in creating combinations of sweet and savory flavors in breakfast dishes.
Alternative Bread Choices
Exploration of alternative bread options for breakfast sandwiches, such as waffles, for a unique twist on classic breakfast flavors.
Limited Time Offerings
Creation of limited time offerings to pique customer's curiosity and drive traffic to stores or websites.

Sectors Adopting This

Fast Food
Fast food chains can explore innovative breakfast menu items to set themselves apart from competitors and attract more customers.
Cafes
Cafes can experiment with sweet-savory blends and alternative bread choices for breakfast sandwiches and pastries to appeal to a wide range of tastes.
Food and Beverage Retail
Food and beverage retailers can take advantage of the limited time offer trend to introduce new breakfast products and promote them through marketing and social media campaigns.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 45%
Freshness 14%