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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,055 more

Analog Illumination

Consumers diverge from the tech-fueled interior space

Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home.
Workshop Question - How can your brand cater to consumers who are seeking to "unplug"?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
171,773 Total Clicks
Date Range:
Jan 16 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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