Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home.
Workshop Question - How can your brand cater to consumers who are seeking to "unplug"?
Trend Themes
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Rise in Demand for Sustainable Living — Consumers desire for analog lighting solutions that offer a sense of simplicity and sustainability.
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Integration of Nature with Technology in Home Decor — Consumers are looking for lighting solutions that enable a touch of nature to be infused back in modern living spaces.
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Regulation of Sleep Cycles with Circadian Rhythm Lighting — Consumers are invested in lighting solutions that can aid in decreasing stress, improving mood and regulating sleep cycles.
Industry Implications
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Lighting Industry — Innovation opportunities include designing lighting solutions that use sustainable materials, incorporate nature, and regulate sleep cycles with circadian rhythm technology.
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Home Decor Industry — Opportunities lie in creating products that redefine modern home decor with sustainable, nature-infused, and technologically-advanced designs.
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Wellness Technology Industry — Technology that can aid in regulating sleep cycles and improving wellness in living spaces could be an emerging market for businesses.
5 Featured, 43 Examples:
210,157 Total Clicks
Date Range:
Jan 16 — Sep 16
Trending:
Warm
Consumer Insight Topics:
