Customer-Focused Clinic

Healthcare providers look to big data for better customer service

Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity.
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