Meat options are added to dessert fare to balance flavor profiles
Implications - Merging flavor profiles and reinventing how sweet and savory flavors are experienced, brands are turning to unexpected meat and protein infusions to invigorate consumer palates. Adding ingredients like bacon and steak to cotton candy and yogurt, food brands are collaborating to not only reinvent flavors, but also to showcase how protein and nutrients can be experienced in fun, alternative ways.
Workshop Question - What surprising products could you converge with your own to reposition your brand in the eyes of consumers?
Trend Themes
1. Meat-filled Desserts - Brands are merging flavor profiles by adding meat to desserts, reinventing how sweet and savory flavors are experienced.
2. Unexpected Sweet and Savory Pairings - The food and beverage industry is showcasing that protein and nutrients can be experienced in alternative, playful ways.
3. Hybrid Snacks - Hybrid snacks such as bone-marrow filled donuts or meat-topped pastries are highlighting the demand for unexpected twists on familiar food items.
Industry Implications
1. Food and Beverage - There is an opportunity to merge sweet and savory flavors using more non-traditional options such as protein.
2. Carnival and Fairground - There is a need to change the perception of carnival or fairground food by adding an unexpected, but delicious twist to classics.
3. Butchery - There is a potential to market to the meat-eating demographic to showcase meat and protein in ways they may not have experienced it before.
