Performer Parallel

Artists leverage livestreaming to give fans at home a front row seat

Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
66,225 Total Clicks
May 15 - Oct 16
This Year and Untested
Featured Examples
Album-Streaming Fashion Shows - Kanye West Used His Yeezy Season 3 Show to Debut His New Album
SCORE 2.9
Mild 405 Clicks Pub: Feb 22, 16
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
Chicago rapper Kanye West unveiled his highly anticipated Yeezy Season 3 collection at Madison Square Garden on the first day of New York Fashion Week. Unlike the usual fashion show that provides a... [More]
Intimate Musician Videos - Spotify's Entertainment Marketing on Periscope Connects Fans & Music
SCORE 4.2
Average 501 Clicks Pub: May 22, 15
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
As a music streaming service, it’s fitting that Spotify was one of the first brands to join Periscope (an app for sharing live video content) for an entertainment marketing stunt. The brand&#... [More]
Live Concert-Streaming Apps - The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
SCORE 3.3
Mild 452 Clicks Pub: Mar 14, 16
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
Timed to coincide with SXSW, LiveList is launching a new feature that allows fans to experience live music in a whole new way. LiveList is an existing app that allows fans to stream concerts as they... [More]
Live Stream Album Releases - Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
SCORE 2.3
Untested 70 Clicks Pub: Feb 26, 16
Live Stream Album Releases
Singer Macklemore is Unveiling His Latest Album as a Concert on Amazon
In honor of singer Macklemore’s newest album release, the artist is teaming up with Amazon to offer a live streamed concert for fans to enjoy. The concert allows fans around the world to... [More]
Marathon Rap Sessions - LA-Based Rapper Murs is Doing a Record-Setting 24 Hour Rap Session
SCORE 2.1
This Year and Untested 67 Clicks Pub: Oct 13, 16
Marathon Rap Sessions
LA-Based Rapper Murs is Doing a Record-Setting 24 Hour Rap Session
Many rap fans have surely watched a freestyle video that made them marvel at a 15 minute long session, but LA rapper Murs is making those ciphers look like child’s play with his newest record-... [More]
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