Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Protein
Protein sources are adapted into fun shapes for experiential appeal.
3.6
Trend score
Trend
What is the Experiential Protein trend?
Experiential Protein: Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses.
Trend themes
Themes within the Experiential Protein trend
Three behaviours holding the trend together01
Experiential Food
Consumers seek to reinvent conventional food products into items that provoke and stimulate the senses.
02
Creative Food Shaping
Shaping protein items to reference pop culture characters and geometric patterns is a way to add an alluring twist to traditional protein products.
03
New Fast Food Experiences
Fast-food chains are experimenting with innovative ways to serve chicken tenders to drive up sales.
Industry implications
What the Experiential Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industries should look into creating unconventional food product offerings.
For
Entertainment
Industries can reference pop culture trends to create visually appealing products and experiences.
For
Fast Food
Fast food chains should experiment with new menu additions and new shapes for traditional fast food items.
Workshop question
In what ways could your brand adapt or reinvent your packaging or general aesthetics to add a sense of novelty to the experience?
Trend signals
Trend signals for Experiential Protein
Trend score 3.6 out of 10, from popularity 48%, activity 52%, freshness 8%.
Popularity48%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Experiential Protein trend
5 featured examples from May 18, 2015 to Aug 3, 2016CategoryLifestyle
Porky Cinnamon Buns
These Tasty Cinnamon Bacon Buns Look Just Like Adorable Little Piggies
Bakeries can experiment with animal-shaped sweets or fillings like candied bacon to create unique treats that stand out from the competition.
CategoryLifestyle
Meaty Anime Monster Snacks
These Breaded Pork Patties are Shaped Like the Pikachu Pokemon
The food manufacturing industry can explore the production of specialized meat snacks designed to resemble beloved anime characters, capitalizing on the growing demand for unique…
CategoryLifestyle
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
Innovative restaurants can experiment with savory dessert options that surprise and delight customers with their unique presentation.
CategoryLifestyle
Ring-Shaped Chicken Fries
The Chicken Fries Rings Provide a New Way to Enjoy Fried Chicken
Fast food chains can capitalize on innovative menu items to attract and retain customers.
CategoryLifestyle
Pretzel-Coated Chicken Tenders
White Castle's Pretzel Chicken Rings Feature a Salty Coating
The fast food industry can leverage the trend of innovative chicken tenders and pretzel-coated foods to offer unique menu items that attract customers and increase sales.
