Experiential Protein

Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses.

Workshop Question - In what ways could your brand adapt or reinvent your packaging or general aesthetics to add a sense of novelty to the experience?