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Tangible Cause

Organizations show corporate social responsibility through actual products

Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products.
Workshop Question - Think of one way that your commodity can be mutually beneficial to consumers and social good causes.
Trend Themes
1. Product-driven CSR - As consumers become more educated about social issues, luxury brands are creating products that incorporate social causes in order to demonstrate their commitment to corporate social responsibility.
2. Philanthropic Collaborations - Companies are collaborating with public figures and organizations to create philanthropic products that promote social good, demonstrating how brands can team up with models and design items for a good cause.
3. Sustainable Fashion - Brands are using eco-friendly materials in the production of their clothing lines, providing environmentally friendly clothing options that appeal to the modern consumer.
Industry Implications
1. Luxury Fashion - Luxury fashion brands are using their resources to create socially conscious products and collaborate with public figures and charitable organizations for a good cause.
2. Sustainable Fashion - Sustainable fashion brands are emerging and bringing awareness to eco-friendly clothing options.
3. Philanthropy - Collaborations with charitable organizations allow for companies to raise funds and awareness for important causes.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
239,961 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Social Good Shoe Brands
Social Good Shoe Brands
The Common Ground Footwear Brand Desigs Shoes to Promote Social Awareness
‘Common Ground’ is a footwear company that is committed to designing shoes that represent current social issues. The brand designs pairs of shoes that promote marriage equality,... MORE
Environmentally-Focused Clothing Brands
Environmentally-Focused Clothing Brands
The Saltwater Collective Supports Ocean Conservation
The Saltwater Collective may be a stylish clothing brand, but it is so much more than that. Not only is it expanding to include other products such as water bottles and candles, it raises money for... MORE
Fashionably Sustainable Shirts
Fashionably Sustainable Shirts
The Clean Tee Brings Awareness to Garment-Making Pollution
Many consumers might be surprised to know that the fashion industry clocks in as the second largest polluter and the Clean Tee is aiming to make a difference with a line of the most sustainable... MORE
Charitable Model Footwear
Charitable Model Footwear
This Luxury Shoe Line Seeks to Empower Young Women
Marc Fisher recently teamed up with model Karlie Kloss to produce a luxury shoe line called ‘Marc Fisher Ltd.’ While many brands focus on producing inexpensive products, this new line... MORE
Awareness Couture Scarves
Awareness Couture Scarves
Hermès is Supporting the Wild Cat Conservation with its Latest Design
Luxury fashion house Hermès is working alongside Panthera in support of the global wild cat conservation organization. With this partnership, the two brands are raising awareness about eight... MORE
Charitable Jewelry Collections
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
A recent Louis Vuitton and Unicef jewelry collaboration aims to make a difference by helping children in need. The accessory range consists of a signature ‘Lockit’ pendant and matching... MORE

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This Line of Functional Swimwear is Made Out of Plastic Waste
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Greek Volunteers are Turning Refugees' Vests Into Temporary Shelters & More
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The Latest Hermès 'Petit h' Creation is in the Form of a Sailboat
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The New Hermes Silk Scarves are Bursting with Beautiful Patterns
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The Limited Edition Hermes Ballet Scarf is Delicate
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Chic Charitable Shoes
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