Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products.
Workshop Question - Think of one way that your commodity can be mutually beneficial to consumers and social good causes.
Trend Themes
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Product-driven CSR — As consumers become more educated about social issues, luxury brands are creating products that incorporate social causes in order to demonstrate their commitment to corporate social responsibility.
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Philanthropic Collaborations — Companies are collaborating with public figures and organizations to create philanthropic products that promote social good, demonstrating how brands can team up with models and design items for a good cause.
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Sustainable Fashion — Brands are using eco-friendly materials in the production of their clothing lines, providing environmentally friendly clothing options that appeal to the modern consumer.
Industry Implications
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Luxury Fashion — Luxury fashion brands are using their resources to create socially conscious products and collaborate with public figures and charitable organizations for a good cause.
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Sustainable Fashion — Sustainable fashion brands are emerging and bringing awareness to eco-friendly clothing options.
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Philanthropy — Collaborations with charitable organizations allow for companies to raise funds and awareness for important causes.
6 Featured, 54 Examples:
246,464 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
