Fast Casual Pairing

Alcohol brands partner with food brands to expand their reach

Implications - Moving away from premium food and beverage products, many alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, these brands are seeking to not only expand their reach, but also redefine themselves as more approachable. This shift in particular appeals to young Millennial males who is likely to find these brands more accessible when paired with already familiar products.
SCORE 6.3
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151,033 Total Clicks
May 15 - May 17
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MarketingLifestyleFoodDrinking
Featured Examples
Premium Beer Brand Sauces - The New Budweiser-Brand Sauces are Meant to Complement the King of Beers
SCORE 4.9
This Year and Average 673 Clicks Pub: Oct 21, 16
Premium Beer Brand Sauces
The New Budweiser-Brand Sauces are Meant to Complement the King of Beers
Anheuser-Busch recently teamed up with the Fremont Company to produce a new line of Budwiser-brand sauces. With fives unique flavors to choose from, the new sauces provide a whole new way to enjoy... [More]
Scotch-Infused Donuts - The Crosstown Cafe Created a Jura Whisky-Filled Bespoke Doughnut
SCORE 4.5
Average 558 Clicks Pub: Dec 4, 15
Scotch-Infused Donuts
The Crosstown Cafe Created a Jura Whisky-Filled Bespoke Doughnut
In a collaboration between the Crosstown Cafe and Jura whisky, a limited edition boozy doughnut will now be offered on the menu. This bespoke dessert is a decadent fusion of shortbread, whisky and... [More]
Moonshine-Infused Burgers - The New Midnight Moonshine Burger is a Boozy Fast Food Treat
SCORE 5.8
Warm 634 Clicks Pub: Mar 24, 16
Moonshine-Infused Burgers
The New Midnight Moonshine Burger is a Boozy Fast Food Treat
Carl’s Jr. and Hardee’s recently introduced a boozy new creation called the Midnight Moonshine Burger. While alcohol is not usually available at fast food restaurants, now there is a... [More]
Complementary Wine Clubs - HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
SCORE 7.2
This Quarter and Warm 249 Clicks Pub: May 17, 17
Complementary Wine Clubs
HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
The popularity of the subscription model has created hundreds of wine clubs around the world, but meal kit subscription service HelloFresh is introducing a new club that offers unique wine and food... [More]
Booze-Infused Wing Menus - The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
SCORE 3.6
Mild 584 Clicks Pub: Jul 22, 15
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
In a magical collaboration between Buffalo Wild Wings and Boston Beer Company a fresh summery booze-infused menu has been launched. The menu is decked out with delicious wings, burgers and... [More]
Gin Cocktail Desserts - Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
SCORE 3.5
Mild 809 Clicks Pub: May 16, 15
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream. As well as fusing ice cream and alcohol, the... [More]
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