Meat is reformatted into familiar snack foods for heightened convenience
Implications - Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item.
Workshop Question - What lifestyle trend has been alluding your product category and what tweaks need to be made in order to tap into that market?
Trend Themes
1. Reformatted Meat and Pork Products - Meat and pork products are being reformatted into snack bars and chips for convenience and to make protein sources more approachable.
2. Small Portions of Protein as Snacks - Protein is being consumed in smaller portions and is making the transition from dinner's main course to a staple snack food.
3. Pairing Meat Snacks with Alcoholic Beverages - Meat snacks are being paired with certain kinds of beer, appealing to both the health-conscious and those looking for satisfying snacks at their local pub.
Industry Implications
1. Processed Meat Snacks - The meat snack industry is expanding in innovative ways, with brands offering a variety of small-batch, chip-inspired, and prepackaged meat snacks.
2. Convenience Foods - Convenience is a key factor driving the reformulation of meat and pork products into snack bars and chips, as well as the creation of pre-portioned meat snacks for on-the-go consumption.
3. Alcohol Industry - Pairing meat snacks with certain types of beer offers opportunities for both the meat snack and alcohol industries to tap into evolving consumer tastes and preferences.
