Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackified
Protein
Meat is reformatted into familiar snack foods for heightened convenience.
3.5
Trend score
Trend
What is the Snackified Protein trend?
Snackified Protein: Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item.
Trend themes
Themes within the Snackified Protein trend
Three behaviours holding the trend together01
Reformatted Meat and Pork Products
Meat and pork products are being reformatted into snack bars and chips for convenience and to make protein sources more approachable.
02
Small Portions of Protein as Snacks
Protein is being consumed in smaller portions and is making the transition from dinner's main course to a staple snack food.
03
Pairing Meat Snacks with Alcoholic Beverages
Meat snacks are being paired with certain kinds of beer, appealing to both the health-conscious and those looking for satisfying snacks at their local pub.
Industry implications
What the Snackified Protein trend means for industry
Where the trend changes the playbookFor
Processed Meat Snacks
The meat snack industry is expanding in innovative ways, with brands offering a variety of small-batch, chip-inspired, and prepackaged meat snacks.
For
Convenience Foods
Convenience is a key factor driving the reformulation of meat and pork products into snack bars and chips, as well as the creation of pre-portioned meat snacks for on-the-go consumption.
For
Alcohol Industry
Pairing meat snacks with certain types of beer offers opportunities for both the meat snack and alcohol industries to tap into evolving consumer tastes and preferences.
Workshop question
What lifestyle trend has been alluding your product category and what tweaks need to be made in order to tap into that market?
Trend signals
Trend signals for Snackified Protein
Trend score 3.5 out of 10, from popularity 41%, activity 56%, freshness 8%.
Popularity41%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Snackified Protein trend
5 featured examples from Mar 17 to Aug 17, 2016CategoryLifestyle
Snack-Sized Sausages
Duke's Small-Batch Meat Snacks Provide Consumers with a Boost of Protein
Introducing innovative small-batch meat snack products to meet the increasing demand for protein-rich snacks.
CategoryLifestyle
Prepackaged Meat Snacks
Land O’Frost's New Deli Snackers are a Protein-Rich Snack Option
The packaging industry can seize the opportunity to create innovative, on-the-go packaging for portable snacks.
CategoryLifestyle
Flavored Salmon Snacks
'Dear North' Makes Snack-Sized Salmon Bites in Wild Flavors
Health-focused food companies can capitalize on the demand for nutritious and flavorful snack options.
CategoryLifestyle
Chip-Inspired Meat Snacks
The Flodins Meat Snack Collection Features Chip and Chunk Varieties
The meat snack industry continues to expand and diversify its offerings to meet the demands of consumers looking for new and unique snack options.
CategoryLifestyle
Protein-Rich Bar Snacks
Clever & Keg Dried Meat Snacks are the Perfect Pairing for a Pint
The food and beverage industry can explore new ways to create protein-rich snacks that enhance the overall drinking experience.
