Described as being "herby little bites," the Clever & Keg dried meat snacks are crafted to offer those enjoying a pint of beer with a protein-rich snack to accompany it.
The Clever & Keg snacks come in such varieties as Salami Cuts, Chorizo Cuts and Strips O' Beef with flavors ranging from spicy, to savory.
The snacks are crafted by the UK-based brand from 100% British meat and created using a simple process that offers the most amount of flavor and quality.
Each of the different varieties of dried meat snacks are intended to be paired with a certain kind of beer: pale ale goes best with the salami, an amber ale with the chorizo and so on. The brand aims to offer a more scrumptious, satisfying snack for those that frequent their neighborhood pub.
Why This Trend Is Growing
- Protein-rich Snacks
- Opportunity for brands to create innovative protein-rich snacks that can be paired with different beverages.
- Crafted Meat Snacks
- Potential to innovate in the development of high-quality, flavorful dried meat snacks.
- Beer Pairing
- Opportunity to create snacks specifically designed to complement different types of beers.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore new ways to create protein-rich snacks that enhance the overall drinking experience.
- Meat Processing
- Innovation in the meat processing industry to develop high-quality dried meat snacks with unique flavors and pairings.
- Craft Beer
- Craft breweries can collaborate with snack brands to create products that optimize the taste and enjoyment of their beers.
