New York-based cured meats company Brooklyn Cured is revealing two new additions to its iconic product lines. These new products avoid pork to provide more options for customers seeking beef-based charcuterie additions. Among the new products are the Genoa Beef Salami & Provolone and the Beef Pepperoni & Mozzarella, which serve as extensions of the Snack Pack line. The brand is also unveiling bulk Smoked Beef Salami and bulk Tuscan Red Wine Beef Salami, now sold at around 2lbs each.
“The truth is, there just aren’t enough pork-free deli options out there.” Milani said. “We heard not just consumers but retailers in their quest for high quality, tasty beef salami and brought two of our top selling pre-sliced options to the bulk deli category.”
Image Credit: Brooklyn Cured
Why This Trend Is Growing
- Pork-free Charcuterie
- The introduction of pork-free charcuterie products presents a significant opportunity for brands to innovate within the deli space catering to consumers who prefer or require alternative protein sources.
- Beef-based Snack Packs
- Expanding beef-based charcuterie into convenient snack pack formats taps into the growing consumer demand for portable, protein-rich snack options that deviate from traditional pork offerings.
- Bulk Deli Innovations
- The move to offer deli products like beef salami in bulk demonstrates a disruptive way to meet both consumer and retailer demands for versatile, high-quality deli meats beyond conventional formats.
Industries Being Reshaped
- Specialty Meats
- The specialty meats industry is seeing a shift as companies explore innovative ways to redefine traditional offerings by incorporating pork-free alternatives in their product lines.
- Snack Foods
- Beef-based charcuterie in snack pack forms is emerging as a novel trend in the snack foods industry, targeting health-conscious consumers seeking new protein-rich snacks.
- Gourmet Delicatessens
- Gourmet delicatessens are poised to experience a surge in beef-centered products as consumers and retailers alike show increasing interest in customizable, pork-free deli options.
