KA-EX, a Swiss supplement innovator founded by an ETH Zurich-trained pharmaceutical scientist, has been named the Official Performance Partner for both the men's and women's Brooklyn Football Club and the Brooklyn Pickleball Pro and Minor League teams for the 2026-2027 season. This announcement marks the brand's entry into the U.S. professional sports market.
KA-EX's involvement will provide the Brooklyn Football Club and the Brooklyn Pickleball Pro and Minor League teams with the brand's flagship Cortisol Stress Reducer and the Creatine EAA+ Booster. The former innovation is a post-workout beverage formulated to reduce elevated cortisol levels following intense training. The latter, on the other hand, a pre-workout supplement containing Creapure creatine, essential amino acids, L-citrulline, caffeine, and electrolytes to support power output, endurance, and muscle recovery. Both products utilize a patented VICAP dual-chamber delivery system that ensures bioactive ingredients remain intact and are delivered at full dose
Image Credit: KA-EX
Key Themes Behind This Trend
- Stress-targeted Recovery
- Cortisol-focused post-workout beverages highlight a growing performance category where stress biology becomes a measurable point of differentiation for athlete recovery products.
- Dual-chamber Supplement Delivery
- Patented separation systems for bioactive ingredients create room for more stable, full-dose formulations in ready-to-mix sports nutrition formats.
- Cross-sport Performance Partnerships
- Supplement brands entering football and pickleball through official team affiliations reflect the rising value of niche and emerging sports as credibility platforms.
Where This Applies
- Sports Nutrition
- Performance supplements with pharmaceutical-style formulation and delivery technology are reshaping expectations for efficacy, stability, and athlete-specific recovery support.
- Professional Sports
- Team partnerships with science-led wellness brands point to new commercial models that integrate training, recovery, and sponsorship into athlete performance ecosystems.
- Functional Beverages
- Ready-to-consume formats addressing cortisol reduction, endurance, and muscle repair signal expanded demand for functional drinks beyond hydration and energy.
